As social media professionals one of the most important activities we can do, is an audit. A social media audit gives you a lot more valuable and actionable information, and can certainly help you assess the success of your every day activities. Thus, it allows you to plan your future strategies and set future goals.
It has become common knowledge among digital marketing pros that images perform exceptionally well on social media. They get more shares, clicks, retweets and comments than most other types of posts. In fact, research by Twitter's own media blog revealed that tweets with photos generated 35% more retweets than average.
About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don't really know, few from those I really do and a handful of posts that are connected to my friends, but aren't really posts they wrote or have anything to do with other than liking them.
21/11/2014 fot. CC/Flickr.com/Amiga Commodore Jak wywołać medialny szum i dobrze wypromować nowy produkt? Taco Bell znalazło odpowiedź na to pytanie i tymczasowo „usunęło" wszystkie treści ze swoich kanałów socialowych. Wczesnym rankiem 28 października wszystkie profile socialowe Taco Bell zostały „wyczyszczone".
An average of 500 million tweets are sent every day, which is equivalent to 3.5 billion tweets sent every week. With all of that noise happening on the site, it can be hard to make sure that your tweets are getting the engagement that they deserve.
One topic that Mashable is particularly excited about is the rise of new visual platforms like Snapchat, Vine and Instagram. This is something we'll be discussing and demoing at the Mashable Media Summit on Dec. 5, a one-day conference that focuses on the how digital storytelling is revolutionizing the media industry.
Around this time last year, the big question about Twitter was how much would the social network and the company's culture change after going public. The answer, as we now know, is that it would change quite a bit.
Firmy i marki prowadzą coraz intensywniejsze i bardziej profesjonalne działania w mediach społecznościowych, dlatego też zmienia się sposób, w jaki patrzą na mierzenie ich rezultatów. Dokładny, a zarazem zgodny z celami pomiar efektów komunikacji pokazuje przecież, w jakim stopniu firma realizuje wyznaczone cele i jak radzi sobie na tle konkurentów.
Whether it's the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.
Kiedy oglądam polskie i zachodnie kejsy kampanii zrealizowanych w mediach społecznościowych, widzę wyraźną różnicę w podejściu do przedstawiania efektywności kampanii. W polskich kejsach wciąż bardzo mocno podkreśla się zasięg - liczbę lajków, wyświetleń, odtworzeń, przyrostu fanów etc.
I'm constantly amazed and inspired by the way that others go about experimenting, testing, and trying out new methods to get more value out of their social media marketing. Constant testing is something we love to do at Buffer. So I'm always keen to hear about new tests to try.
