The CMI team put together a list of some of our favorite resources — the ones we rely on most to support our content marketing mission. Though we may each have different roles, focal points, and priorities, we all agree that we couldn't do our jobs without these influencers.
The CMA are the representative body for member agencies who produce editorial content for clients, developing key initiatives, forging valuable business relationships and commissioning research to ensure the continuing success of the content marketing industry.
As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and social marketing influence consumers' purchasing behaviors and decisions. But how do we develop the right content marketing strategies and tactics to effectively influence consumers? Continue Reading
The Value of Marketing report, published by Econsultancy in partnership with Marketing Week, is based on a survey of more than 250 senior marketers and finance directors, as well as 18 in-depth interviews with C-suite executives from both business functions.
Ad Age is the leading global source of news, intelligence and conversation for marketing and media communities
Adweek is a magazine and website that covers media news, including print, technology, advertising, branding and television.
Brian Clark is a habitual entrepreneur based in Boulder, Colorado. He's the founder and CEO of Copyblogger Media, the company behind the Rainmaker Platform, StudioPress, Scribe, Synthesis, and the Authority training program and online marketing conference. Brian began publishing online in 1998, and by 1999 he had his first entrepreneurial success - powered by what is now known as content marketing.
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Okay, so it's not actually Kesha, but this girl's impression is spot on. Out with the old, in with the debut. These 20 remarkable writers were 40 years old or younger at the time of their debut novel's publication and have not yet published a second novel.
Content marketing tools, tips, and training for online marketers, copywriters, and entrepreneurs. The advice, strategies, and solutions that work.
I really think that you are joking with us by requesting critiques, but I'm going to write it anyway. It took me a few minutes to get something to write about, the work is really impressive, the color is just awesome, the techniques, the transparencies, the lights, the shadows, the body shape, all of that fit with the word spectacular.
B2B Marketing Insider by Michael Brenner discusses the latest on Content Marketing, Social Business and more.
Altimeter helps companies understand and act on technology disruption. We give business leaders the insight and confidence to thrive in the face of change.
Ann Handley is a best-selling author, social media and content marketing keynote speaker, the Chief Content Officer of MarketingProfs, and a monthly columnist for Entrepreneur magazine.
Breaking news and feature coverage of technology used by businesses and industry including software, hardware, storage, security, IT and Internet-based services by the Wall Street Journal.
"It was an absolute pleasure working with Orbit on the redesign of our websites. From start to finish, Orbit was very organized in their approach and made the whole process very simple. The improved user experience and overall design enhancement really capture the spirit and culture of Lou Malnati's.
Every time someone unsubscribes from my mailing list it stings a little bit. To get on my mailing list, you not only had to sign up, you probably had to dig the Mailchimp confirmation out of your spam folder to confirm your opt-in! That was an active decision.
Over the past five or six decades, we've slowly but surely transitioned several core responsibilities of our common lives from government to the private sector. Some shifts are still in early stages, others are nearly complete. But I'm not sure that we have truly considered, as a society, the implications of this movement, which seem significant to me.
Showcase and discover the latest work from top online portfolios by creative professionals across industries.
This process took an interesting turn later in history in the American Southwest as cattle ranchers put the mark or their brand on their cattle, identifying ownership instead of "makemanship." One of the Old West stories goes so far as to tell us about a gentleman named Maverick who didn't put his brand on the cattle, and since then unbranded cattle were known as mavericks.
"If you can survive this, you can survive anything." Those are the last words my father said to me as he dropped me off to go to wrestling camp in my senior year of high school. The coach encouraged all of us to participate in a week of intense character and muscle building with college coaches and athletes at Lehigh University.
Google My Business Listings Demystified To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool. 5 Ways to Personalize Beyond the Subject Line 82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized.
Sector specific news, analysis, reviews and best practices related to digital customer experience, digital marketing, enterprise social business, and information management. Updated daily.
The Content Council is the leading professional organization representing custom media professionals in North America, and is focused on promoting the growth and vitality of this dynamic marketing discipline.
I've been contemplating writing a 5,000-word screed explaining how the success of real-time marketing is largely an illusion, but now I don't have to, because ad agency John St. has roasted the trend in hilarious fashion.
CopyPress Community is where creatives and marketers can grow into self-sufficient media-producing entrepreneurs. It is for any writer, blogger, journalist, designer, videographer, advertiser, marketer, or creative entrepreneur looking to build, improve, and manage their professional lives.