I've watched this space closely since I read "The Dream Society" by Rolf Jensen. Many names have been touted by many people. Nothing seems to have stuck.
It continues to evolve.
Rise of the Right Brain.
Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage [Daina Middleton] on Amazon.com. FREE super saver shipping on qualifying offers. Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest
Great book. Didnt really try to name it. More describe the drivers
updated and wonderfully relevant book.” AdAge"One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” - Tom Kelley, General Manager, IDEO
Florida, an academic whose field is regional economic development, explains the rise of a new social class that he labels the creative class. Members include scientists, engineers, architects, educators, writers, artists, and entertainers. He defines this class as those whose economic function is to create new ideas, new technology, and new creative content.
The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing. I feel that we're living through the biggest culture shift of our time.
Practical Advice for Gamers by Jane McGonigal Reality is Broken explains the science behind why games are good for us--why they make us happier, more creative, more resilient, and better able to lead others in world-changing efforts. But some games are better for us than others, and there is too much of a good thing.
When Jesse Schell talks, the game industry listens. A talk he gave at the Dice Summit in 2010 garnered hundreds of thousands of views as he talked about the logical extension of spreading game rewards beyond games .
Interesting move by Sun to try name the new Age.
In this excellent primer on using the Web effectively to develop marketing strategies, Shiffman (marketing and management consultant) offers an introduction to Web 2.0 and Web 3.0 and expands on the role of the Internet as an effective tool for businesses to truly interact with their target audiences.
Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands.
Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts your reputation in real-time. Customers expect a level of attentiveness and responsiveness that mostcompanies can't live up to.
There's no question that the Internet has changed the way we do businessespecially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen.
Author Q&A with Eli Pariser Q: What is a “Filter Bubble”? A: We’re used to thinking of the Internet like an enormous library, with services like Google providing a universal map. But that’s no longer really the case.
"Lisa Gansky sees around corners and describes a future that seems impossible...until you realize that it's imminent. The Mesh is a very big idea." -Seth Godin "Lisa Gansky makes a compelling case for the new competitive logic of sharing- and shows how to build not just a single company, but an entire business ecosystem, around this concept.
I am collaborating with Robert Scoble on a new book, The Age of Context. It is about the next phase of technology's relentless advance. We are talking about an era where our relationships with our technology becomes far closer because the technology understands who we are, where we are and [...]
Adam Richardson, Director of Product Strategy, frog design San Francisco Thesis: We are leaving the Information Age and entering the Recommendation Age. In the past, it was difficult to gather sufficient information to make decisions, and we relied on
The Recommendation Age- A Manifesto for Re-Thinking How we Connect, Share, Research, and Buy: Bob Hutchins: Amazon.com: Kindle Store
Do you remember the rule of 1/9/90? It was a rule of thumb for web designers: 1% create, 9% comment and 90% consum. If your business depended on the 1%, you were typically in trouble.
New research from the BBC suggests that interactivity has broken through apathy and thanks to new technologies that make participation easier than ever before, the rule of 1/9/90 may be outdated.
Created on janvier 27, 2009 using FlipShare.
Collaborative consumption, peer-to-peer marketplaces, the sharing economy — it's been called a few names by now, but no one is denying that the idea of accessing rather than own...
It hasn't actually been that long since the Spanish American War in 1898. Human nature doesn't change. We will always have influencers in the community who can sway people. What has changed is the technology making relationship building easier.
I wish I'd read this book when I graduated. I wouldn't have been less lost, but the beautiful voices, stories and experiences in these pages would have helped me understand that, before I could find myself, I had to lose myself first.
Starred Review* Before the Internet, people were accustomed to storytelling, that basic human impulse to try and make sense of life, as something linear and passive. But the multimedia dynamics of the Internet have changed all that, encouraging participation that often takes control from the creators of the story.
Jono Bacon is an award-winning leading community manager, author and consultant. Currently the community manager for the worldwide Ubuntu community, Bacon is a regular keynote speaker, has also authored four books and acted as a consultant to a range of technology companies.