eContenting

The second NewsCred Content Marketing Summit kicked off with an afternoon of enlightening workshops featuring a stellar line-up of industry experts. Following an opening from NewsCred's own VP of Marketing Alicianne Rand, digital consultant and entrepreneur Shannon Chirone took center stage to delve into a talk titled, “Social Media Content for Business Growth: Deep Dive Into Strategies That Work.” In addition to teaching Digital Marketing at General Assembly, she’s also worked...

In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has gr...

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why?

The Content Marketing Institute reported that 90 percent of organizations are marketing with content. And now, Forrester predicts that enterprise content volume is growing at a rate of 200 percent annually. It’s safe to say that most companies are embarking on or are deep into a content marketing initiative.

1. Become storytellers Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.