UnBxd had the right ideas. They made their text visual (Text as Images) and they used a content network (Slideshare), so their content can be discovered on their blog and on Slideshare.
The fact that I’m blogging about it is proof that that strategy worked.
Aberdeen Group missed a trick or two by not using a content network (like Slideshare or YouTube or Listly). They put their content exclusively inside their own blog and for anyone to reuse their links and copy they need to copy their content (instead of reusing it). They simply have added friction to the process.
Both Aberdeen and Unbxd missed a trick in not making social lists on Listly.
List and Item sharing adds content to the content - it makes a share so much more meaningful to both he sharer and the recipient.
It's similar to sharing a page in a slidedeck or sharing a moment inside a video. Context matters and it's not an option if you only use lists as text.