Best books on What Makes Us Tick?

For any of us whose eyes glaze over when the restaurant menu is too long, or stand in the grocery aisle staring at all the choices- understand something isn't working. This book helps explain how we make decisions and why more isn't always better.

Ever wonder why some ideas catch on, while others don't? This book reviews the research behind sticky ideas and how to make sure your ideas catch on.

Experts in any given field have a knack, a "spidey-sense", or an intuition that others just don't. A facinating look at how this happens, with several case studies to illustrate.

There are many theories on what makes us happy. This book nails it...Looking at happiness on a macro (country) level, and compelling statistics on what makes us happy or not.

A 2014 look at why consumers make the decisions they do...with all the pressures and digital influences in play.

Money, prestige, atta-boy's....what really makes us go the extra mile?

A pre-cursor to Made to Stick...this book opens up the discussion on what makes things stick - whether they are good or bad phenomenon.