Every solopreneur should fill their book shelves (or digital shelves) with these 7 books.
During our ten-year association, I learned the missing number to my combination for worldwide successful achievement. The Master Mind Principle: two or more persons working together in complete harmony toward a mutual goal or goals...Napoleon Hill's philosophy teaches you what you were never taught.
"Pink's analysis--and new model--of motivation offers tremendous insight into our deepest nature."-Publishers Weekly
Michael Gerber's The E-Myth Revisited should be required listening for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople.
Work The System: The Simple Mechanics of Making More and Working Less (Third Edition) - Kindle edition by Sam Carpenter. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Work The System: The Simple Mechanics of Making More and Working Less (Third Edition).
"Paul Boehmer's energetic reading contributes to the author's streetwise vibe. Boehmer's quick pacing and smart-aleck tone are good vehicles for pouring out Kawasaki's potent no-nonsense advice." ---AudioFile
Apple's former chief evangelist leads businessfolk down the path to enchantment. The entrepreneur's entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.)
Are you really surprised when you hear that people don't trust marketers? After all, who wants to be considered a "target," a "demographic," or just a faceless piece of "market share"? Who wants such a relationship? What's in it for them?Yet even as they resist "marketing," your customers are embracing causes and communities that have meaning for them.