Web Marketing Wednesday Topics

AT Internet Analytics solutions and Cardinal Path are organizing a meeting on Ottawa to exchange and debate on Online Measurement, Analytics and Marketing. Debate from 7:15 to 8pm

Social Media Monitoring & Analytics

How do you measure your online reputation, and how does this affect your onsite analytics and visitor behavior ?
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Dashboards

What to present, how, to whom ?
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Mobile/Apps Analytics

Hot topic since 2010 and iOS, how do you do and how different is it from Web Analytics ?
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Multichannel Analysis (Multitouch)

Attribution models, behavior path ... how do you measure conversion and goals ?
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Privacy Issues - Europe

Added by Ben Myers on Sep 30, 2011

How is Europe different from North America in terms of privacy concerns?
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KPI defintion and setting

How to set and define your KPIs
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Implementation

Best practices on how to implement properly the tags
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Intranet Analytics

Frequently forgotten, there is lots to measure on an Intranet, needs and goals are different from a web based environment
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Avanced Web Analytics

Unknown or unused functionalities and metrics for Web Analytics. Do you measure funnels, usability, video/audio content ... how do far do you segment ?
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