Fusion 360
Companies from small startups in Utah to national brands have found that more often than not, the key to their success comes from successful advertising. While many turn to the effective services offered by an advertising agency, some companies try to avoid them, which isn't a very smart idea. Here are some of the worst reasons to not hire an advertising agency.
On the surface, it may seem like an in-house team would be cheaper than an agency. But the client has to cover the costs for payroll, benefits and supplies. Not to mention the expensive cost of creating and hiring an in-house marketing team.
He's not. Advertising agencies cover a wide range of skill sets and expertise. They can handle any type of marketing-related work, while in-house teams are often limited to one or two focus areas.
If you're a business owner, this is a lie. Even if your business is a small Utah startup, you don't have time to effectively deal with marketing on top of everything else.
In the competitive economy, stagnancy yields death. The final goal of any advertising campaign is to increase sales, which will certainly help the bottom line.
This is a common myth, but it's just not true. Agencies can get work done as quickly as the client needs to – even if it requires a few all-nighters and Red Bulls.
Yes, you probably do. But often this makes it hard to look at things objectively. An advertising agency can give you honest outsider opinion and different solutions to help you make the right business choices.
There's a reason many advertising agencies include a department that conducts marketing research. If you don't know who your customers are, they'll help you find them.
There's a reason advertising agencies try to make content look good. If your website or other content doesn't look good, customers aren't going to stick around to get to the most important info.
Kevin Johnson writes for Fusion 360, an advertising agency in Utah.
Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
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