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Updated by Nick Kellet on Nov 13, 2015
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Nick Kellet Nick Kellet
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How does a “Body of Work” of specific media type help build your brand?

1

Practice

Practice

You get better as you practice. The more you produce, the better you will get

2

Focussed

Focussed

You learn what works on a given platform (each on has their own culture/norms)

3

Audience

Audience

You build an audience with each new piece of content (you get more followers).

You also build an audience by engaging with the community and their content

4

Expert

Expert

Having a body of works helps you stand out as a true expert. Publishing one book used to be enough - now you need 2-3 to look credible. The norms vary similarly by platform.

5

Sticky

Sticky

Our body body of work makes us more sticky which builds views/engagement (people look at your other work if the first piece of work they find intrigues them).

6

SEO

SEO

More work means more entry points and more SEO terms that you can win. You get discovered via more keyword combos. Search ranking on the platform is different from Google SERP

7

Rank

Rank

Content networks implement author and content ranking which is based on views and engagement, so people who commit and succeed receive ongoing visibility benefits

8

Creator

Creator

As a content producer, you can work to make connections and support other creators (by following them and by being a good citizen and engaging with their content and sharing their ideas.

9

Momentum

Momentum

It’s hard to catch someone with more follower and more content - 10% growth on 1000 followers or views will always means you fall behind the person with 1m followers or views. Only over achievers catch early leaders.

10

First Mover Advantage

First Mover Advantage

As platforms mature there becomes a resistance to following and the culture is diminished, which further serves to protect early movers - picking platforms need to factor in timing of adoption within your content niche

11

Hits

Hits

Creating a big hit on any platform raises your profile and creates kudos. All these platforms are drive by views. People quickly learn how many views is a lot on any given platform.

12

Newsfeed

Newsfeed

Followers get you more eyeballs with each new piece of content. New content and likes/comments are shared with followers via a newsfeed.

13

Community

Community

Becoming a true citizen of your domain and the platform will promote you as a shining light of how to adopt the platform.