Open Graph

Graph Search is Facebook's technology for finding people and things that are socially connected. What is Graph Search For? - "Find people who share your inter...

The Open Graph protocol enables any web page to become a rich object in a social graph.

What is Facebook Graph Search? Facebook Graph Search first launched in March 2013, allowing users to search for people, photos, places, and interests within the Facebook search engine. Facebook Graph Search provides custom search results based on your own personal data, including information in the profiles of your friends.

Your company will not be visited by 1.2 billion people this month. But Facebook will. Why do I mention this? Two words: Graph Search. Graph Search is now active for all users who have selected English as language on Facebook.com. With this new search functionality, Facebook serves hyper-relevant and unique search results to all its users.

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don't know, are lists of pages (or people) that Facebook users can create and access from their sidebar (shown below).