Fusion 360
It used to be that you needed a huge budget to create video advertisements and then place them on TV. However, with the rise of video-sharing websites such as YouTube and Vimeo, it is becoming easier for brands to share their content. When advertising agencies make a quality video that has the potential to go viral, it can greatly increase business opportunities for the brand. Here are just a few ways video production can help your brand succeed:
Do you want consumers to view your brand as professional and serious? Or light-hearted and funny? No matter how you want people to view your brand, it is important that you have it be professionally made and have it reflect the brand personality and image you wish to portray. Potential customers will judge you based on how they perceive your video.
YouTube is the internet's second-largest search engine, and has over 4 billion daily video and over 800 million unique monthly visitors. Other video-sharing websites such as Vimeo also attract large numbers of viewers.
The nature of social media allows videos to be easily searched and shared. Videos often turn up on Google search results and help improve SEO rankings of websites that embed videos.
When consumers see something they like, chances are good that they will share it through their social media profiles, increasing the potential audience even more. YouTube even includes links to easily share videos to other social media sites such as Facebook, Twitter, or Google+.
You don't need a huge budget to make a decent video! While you can pay to promote your video online, it doesn't cost anything to upload a video to YouTube. The success of your video is also instantly measurable thanks to online analytics that track information such as number of views and average time spent watching the video.
Surveys have found that customers are more likely to purchase products after viewing videos online – in fact, a Retail Touchpoints survey showed “consumers who viewed videos before purchasing were more likely to buy by a margin of 174% [than those who did not].”
The power of social media has made it easier for smaller companies to share their products and services. One such example is Orabrush, a Utah-based company that specializes in tongue cleaners and other oral care products. The product had minimal success until Orabrush created a quirky YouTube video with a $500 budget. The video went viral through social media and currently has over 19 million views, and has resulted in millions of dollars of sales for Orabrush. Since then, the brand has continued to successfully focus its marketing efforts on YouTube.
Another advantage of video is that it can be anywhere the consumer goes. Thanks to the proliferation of smartphones and video-viewing applications, your video can be accessed anywhere the consumer goes.
Kevin Johnson writes for Fusion 360, an advertising agency in Utah. He writes for many other clients as well.
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