Top Social Media and Branding Articles from Week 15

The simple reason why you need to include a shareable social media image for your next event is because it's free advertising for you. The more complex reason is because you'll be using the power of other people to propel your own marketing plan. This is not selfish, this is just flat out smart.

Having a social media strategy in place, as well as being consistent in your posting schedule, will take you a long way in creating your brands online awareness. It's not going to take you all the way, because your content still needs to be helpful, useful, and compelling to your audience.

Has anyone ever told you the story of the old man and young boy who have a race to see who can chop down a tree faster? If not, here's the story in short form: the young boy takes his ax and starts hacking away at the tree, his blade is dull and he's not making good progress.

Industry events hold tremendous opportunities to get your brand name and message shared out. The fact is that most organizations putting on the events right now are not doing an excellent job of pre-show, during-show, and post-show hype. This leaves an immediate opportunity for you to have a competitive advantage over your competition.

Having a consistent social media strategy is of utmost importance if you're looking to grow your brand online. If you're not already consistently posting to your social media channels and you're looking to grow your business online, you need to make a plan right now and start posting consistently.

Everyone wants to know the tools and shortcuts that are going to get them to their desired destination as fast as possible, the thing is that they're certain core foundations that you must set up in the beginning if you're going to ultimately have long term success.

You need to hire a trained WordPress expert because you're most likely not aware of how plugins can affect your site speed and security, as well as how to create simple opt-in forms that convert visitors to subscribers and customers.

Creating a successful online marketing campaign is not rocket science. The good thing is that the majority of successful marketing campaigns all have the same similar core ingredients. This means that you don't have to reinvent the wheel because the online marketing success wheel has already been invented.