Barry Feldman
I’ve been doing this for 25 years. But what’s this? If you think my job as writer focuses only on crafting sentences in an effort to persuade readers, you’re about to learn how wrong you are. Doing the job well tasks you with playing a huge variety of roles.
Why? Why? But why? If you have kids, you’ve heard this series of questions many times. Children are naturally and endlessly curious creatures. Writers too long for the answer to “why.” It can be a frustrating quest, but when the answers surface, things begin to get clear. And clarity is key to the job of writing copy. Why? Because readers also need to know why.
You want the congregation to put their faith in you? Brother and sisters, you better believe what you’re evangelizing. You answer to a higher power (the client). Say amen.
Writing is an art form. And artists must be imperfectionists. You could always add more brush strokes, but unless you stop, no picture will ever be completed. It’s easy to keep layering. It’s hard to say “all done.” You must.
