Advertising and Marketing is a skill and an art. These Top books on Marketing and Advertising provides a well rounded overview of the fundamentals. You'll notice on this list there are a few "old school" advertising books, while dates in some of it's conversations I consider these the classics that will never go out of style. Also, if I missed any please add your own to the list.
Positioning: The Battle for Your Mind (9780071373586): Al Ries, Jack Trout: Books
Amazon.com: The Paradox of Choice: Why More Is Less (9780060005696): Barry Schwartz: Books
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business"
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (9781601630322): Drew Eric Whitman: Books
Here's what people are saying about the material in INFLUENCE: Science and Practice: "This marvelous book explains in clear, practical language the ways in which we become persuaded. It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy."
Branding expert Baskin plays the merry iconoclast in this witty guide that marshals the latest research and a good serving of common sense to debunk branding's many myths.
Buyology: Truth and Lies About Why We Buy (9780385523899): Martin Lindstrom, Paco Underhill: Books
Amazon.com: The Ultimate Sales Letter: Attract New Customers. Boost your Sales. (9781440511417): Dan S. Kennedy: Books
Amazon.com: Made to Stick: Why Some Ideas Survive and Others Die (9781400064281): Chip Heath, Dan Heath: Books
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads [Luke Sullivan, Sam Bennett] on Amazon.com. FREE super saver shipping on qualifying offers. The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students
How can the latest brain research help increase your sales? Because people are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products. The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use price to uncover a product’s hidden profits and find new opportunities for growth.
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?
Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter.
The traditional model of growing your business—by relying on employees in sales, marketing, and product development—is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them.
Amazon.com: Emotionomics: Leveraging Emotions for Business Success (9780749461898): Dan Hill D.V, Sam Simon: Books
Brand executive Hogshead (Radical Careering) argues that exploiting certain "triggers" can boost relationships with customers, employees, and friends. Fascination is ultimately an instinctive drive that catalyzes countless behaviors, including purchasing decisions.
Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer (9781593376871): Paul B. Brown, Alison Davis: Books
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing (9780785218975): Thomas Nelson: Books
Amazon.com: Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market (9780814408155): Lisa Johnson, Andrea Learned: Books
Amazon.com: Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. (9781891686030): Joseph Sugarman, Ron Hugher, Dick Hafer: Books
Amazon.com: My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) (9780844231013): Claude Hopkins: Books
Differentiate or Die: Survival in Our Era of Killer Competition [Jack Trout] on Amazon.com. FREE super saver shipping on qualifying offers. Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. -David Ogilvy In today's ultra-competitive world
How to Write a Good Advertisement Publisher: Wilshire Book Company [Victor O. Schwab] on Amazon.com. FREE super saver shipping on qualifying offers.