Top Marketing & Advertising Books via @YouBrandInc
Advertising and Marketing is a skill and an art. These Top books on Marketing and Advertising provides a well rounded overview of the fundamentals. You'll notice on this list there are a few "old school" advertising books, while dates in some of it's conversations I consider these the classics that will never go out of style. Also, if I missed any please add your own to the list.
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Positioning - The Battle for Your Mind
Positioning: The Battle for Your Mind (9780071373586): Al Ries, Jack Trout: Books
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The Paradox of Choice: Why More Is Less
Amazon.com: The Paradox of Choice: Why More Is Less (9780060005696): Barry Schwartz: Books
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Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business"
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Ca$hvertising
CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone (9781601630322): Drew Eric Whitman: Books
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Influence: Science and Practice (5th Edition)
Influence: Science and Practice (5th Edition) (9780205609994): Robert B. Cialdini: Books
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Branding Only Works on Cattle: The New
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy): Jonathan Salem Baskin: Books
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Buyology: Truth and Lies About Why We Buy
Buyology: Truth and Lies About Why We Buy (9780385523899): Martin Lindstrom, Paco Underhill: Books
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The Ultimate Sales Letter
Amazon.com: The Ultimate Sales Letter: Attract New Customers. Boost your Sales. (9781440511417): Dan S. Kennedy: Books
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Made to Stick: Why Some Ideas Survive...
Amazon.com: Made to Stick: Why Some Ideas Survive and Others Die (9781400064281): Chip Heath, Dan Heath: Books
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Tested Advertising Methods
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.
