Tumblr gets special priveledges along with Twitter & Personal Blogs
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Since its founding, Getty Images has charged for its photos. If a media company wanted to use a Getty photo, the company paid Getty for the rights to that photo. But the stock-photo agency noticed its photos increasingly appearing on social media and blogs that hadn't paid for the rights-one result of images being easy to find in Google Image searches and on news sites.
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Web If you go to the Getty Images website, you'll see millions of images, all watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to last Sunday's Oscars, all stamped with the same transparent square placard reminding you that you don't own the rights.
A few years ago the senior team at Getty Images asked me to attend a strategy session they were having. I came and talked about open platforms and how they create more reach, engagement, and ultimately value. They thanked me and asked me if there was an image in their library that I wanted a print of.
Getty Images, the world's largest photo agency, has made vast swathes of its library free to use, in an effort to combat piracy. Millions of images - including famous shots of Marilyn Monroe and Barack Obama - will now be available without cost to blogs and social media sites.
