Last fall, Bryan Silverman called a barbecue restaurant a mile from his campus at Duke University to ask the owner whether he would be interested in saving a little money on his facilities costs. The owner, Bill Whittington, was intrigued.
New Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.
Milk might have been a bad choice, but putting Ron Burgundy on a bona fide local-news show was definitely a good one. The Anchorman protagonist, played by Will Ferrell, joined CBS's North Dakota affiliate KX News on Saturday night.
There's something inherently genius about placing advertising within a bathroom stall or inside a urinal. After all, the audience for these ads is captive--in such a small space, there are only so many places one can look.
Target Australia promoted its annual Big Toy Sale with an innovative media campaign, "Big Hands". Outside a Target store actors dressed up as big toys (two wrestlers, a soldier, a bride and groom) and attached oversized hands to their costumes. Once the big toys started performing, it created the illusion that the hands were actually playing with them.
This is clever way that The Sopranos decided to advertise their show while it still airing was on HBO. The New York City taxi obviously got the attention of some of the bystanders. Shocking but successful!
