Helpful, Dependable, Considerate and shares content via Facebook and email
Educated, Professional, Interested in Career Advancement, Intelligent and most likely to share content on LinkedIn
Creative, Young, Popular, Care about their identity, shares content via Facebook and Twitter but least likely to use email for sharing
Likes to provoke a reaction, Seeks Validation from others, Shares Often and uses all channels to share content as long as people engage
Relaxed, Thoughtful, Planners and uses both email and Facebook to share content to stay connected with others
Resourceful, Vigilant, Thoughtful and shares content to inform others via email with personalised content
