Dissertation subjects

85% of marketing automation users are not using the technology to its fullest potential. Find out how to improve your lead scoring, lead nurturing, and target segmentation and more in Amp Up Your Marketing Automation With Predictive Analytics, a free ebook from Lattice and Demand Gen Report.

for ClickZ In 1967 Maytag aired its "lonely repairman" TV commercial, telling the first of many tales of a Maytag repairman with nothing to do and nothing to repair. The Maytag repairman became an icon and for more than 40 years the campaign bound the word "reliability" together with Maytag in the minds of millions of consumers - that's branding.

Get the New Forrester SRP 2015 Wave for FreeOnly two things really matter in a world of connected and empowered consumers: great products and delighted customers. It means a great deal that the new Forrester Research, Social Relationship Platforms Wave Q2, 2015 says that: Sprinklr's product offering has the highest score among any in [...]

by Sean Hargrave via Media & Advertising Daily It's been a fascinating few days, where the term H2H or human-to-human marketing has come up several times. Reminding marketers that despite all the tools, channel and clever codes at their disposal it's people they are marketing to, rather than machines, seems to be a major trend at the moment.

The most easy to use social media monitoring tool with superior data quality, social analytics and reporting features. Add power to your social media listening, analysis, reporting and engagement efforts.

Imagine this scenario: You're at work, hitting the 3 o'clock wall. To revive your spirits, you go on BuzzFeed, angling your monitor slightly more towards you to avoid being seen by your boss.

There's a huge emphasis in digital advertising on metrics that measure performance. The problem is that those metrics have failed to capture a lot of consumer activity. Cookies - bits of code dropped into web browsers - have been the primary way marketers have tracked how consumers interact with ads.

Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses? Social Media Examiner's seventh annual Social Media Marketing Industry Report , a survey of 3,720 marketers, business owners and solopreneurs from the U.S.

Enough about me, let's talk about me. We've all seen companies that have the type of attitude. Despite the growing demands of today's empowered consumer to be part of the dialogue, many businesses still roll out egocentric digital marketing plans that focus on their products and features instead of on the needs of their customers.

Facebook, AirBnb, ou encore Dropbox, ont connu des croissances exceptionnelles. Pourtant ces startups n'utilisent pas les outils sacralisés par le marketing cl...

Brands. No longer a dirty word in the music industry. Why, you say? Money. And money means marketing. Labels, managers, artists - they have only so many tools at their disposal to market releases: promo (which costs money), radio (which costs money), touring (which costs money) - you get where we're going with this.

It's no secret the traditional news industry is on the ropes. Recently, the BBC slashed another 1,000 jobs. Viewership on US news networks like Fox, CNN and MSNBC has dropped 19 percent since 2009. Newspapers have cut more than a third of their workforce in the last 25 years.

Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City

Science shows us that touch is a critical sense for human and animal development. It is the first sense developed in the womb and through touch babies learn about the world around them. The importance of touch goes beyond our early years.

Updated research and analysis on the multiple platforms used by newsbrands and audiences.

As social media platforms have matured, the ability for brands to easily reach prospects and create customer communities evolved. As you all know, the Wild West days when it was easy to reach thousands of customers for free are over, but that's not to say there are no longer opportunities and benefits to social media.

Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best? It is impossible to develop more effective campaigns and grow your customer base if you don't know which elements of your campaigns are contributing to these efforts and which are working against them.

Cette semaine, Stéphanie Bouchet (@rougefrog), la correspondante de Frenchweb à Londres et fondatrice de RougeFrog, évoque l'actualité de Tech City.

Certains paient, d'autres pas, ne paient que passé un certain temps ou ne paient que pour une partie... Le modèle freemium peut obéir à des logiques bien différentes. Le point avec Xerfi. On assiste depuis 2013 à un basculement du business model des applications mobiles, depuis le payant vers le gratuit, qu'il s'agisse de "freemium" ou de financement par la publicité.

You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur's first startup? I certainly do. Last year, I ran all product and brand marketing for an edutech company. For the first few months, things were amazing.

In Social Media Marketing and Content Marketing an often discussed question is the ROI. Can we measure the ROI of Social Media? What is a good ROI to justify spending money and time on content? In the end it is the ROI that counts, but some doubt that you can measure the ROI of storytelling, content marketing and social media.