Almost two and a half years after Instagram's initial launch and one year after Facebook's acquisition of the mobile app, it boasts 100 million monthly active users. Instagram's numbers are astounding, and brands have taken note.
This is a post by Gabriel Hubert, Co-Founder and CEO at Nitrogram, an Instagram analytics and marketing platform. Gabriel will be speaking about measuring marketing success on Instagram at Social Media Measurement & Monitoring, 26-27 March in London. Among new social media marketing opportunities, Instagram's impressive growth is turning heads.
Since its inception back in 2010, Instagram has become one of the fastest growing mobile applications to date. Considering it has an estimated 150 million monthly active users worldwide, it is clear that this filter-enabled picture displaying social app is showing no signs of slowing down.
Use Instagram to Tell Your Brand's Story What are you trying to communicate with your overall content marketing strategy? If you don't know, you can bet your followers won't. Whether you're the generous brand focused on raising awareness for homelessness or the funny brand that makes videos to make people laugh, you want to use Instagram to reinforce that message.
Instagram rolled out ads for the first time this past month, offering a unique approach for brands to reflect on their image and engage with users. Instagram has initially only allowed a selection of brands already active on the platform to advertise in an attempt to keep the advertisments consistent with the instagram feel.
If the brand they manage has an ounce of creativity, Instagram may be a platform for community managers to consider for their social media marketing efforts. So how should brands incorporate Instagram into their social media marketing strategies to achieve Instagram marketing success? Read on for tips and tricks, and also how Instagram could improve its functionality.
This is the first in a 12 month series on the use of Instagram for businesses. I honestly believe that any and every business can use Instagram to grow their business and their audience. I realize that Instagram may not be ideal for every business, however.
You already know the basics of Instagram for business and even understand the best content to share on this highly visual social media network. Of course, with any good business social media strategy, there are always a few more tips to round out a successful online marketing plan.
Does your business use Instagram? Have you checked out Instagram since they released user profiles on the web? Previously, the Instagram website only let users edit their account information (and also hosted the company's blog). But all that changed with the recent introduction of web profiles. Here's what marketers need to know.
