Local Content Marketing / Tourism Tips / Trends For 2014

In a nutshell, online reputation management, or ORM as it's known, is the practice of making people and businesses look their best on the Internet. To accomplish that, people need to control their online search results because they frequently contain inaccurate, misleading, or outdated material which can adversely influence how web searchers view them.

Google's newest freshness algorithm update aims to improve a user's search experience by insuring that results that require timely information are giving greater visibility. A way to increase brand awareness and traffic, especially if most of your product line is static, is to create a content strategy to help you stay fresh year round as well as give you additional visibility within search and social media.

Maybe this describes your small business, or a client's small business: 1.) You know you need to create great, unique content so you can target relevant local keywords and attract new search traffic. 2.) You offer the same (or very similar) products/services in multiple cities. 3.)

Understanding how your message resonates on social media can be one of the key factors in making sure your content resonates with the community you're targeting. When you integrate local targeting and messaging into the mix, it can make for a strong content campaign that gives you plenty of metrics and data to review, tweak [...]

Creating digital stories that people living in your city will share and talk about doesn't have to be complicated. The Local Stories Project shows that

If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content.

What digital marketing trends are going to impact your organization and 2014 marketing plan?According to Gartner, multi-location brands that integrate local marketing processes will see a 10-15% increase in revenue by 2015. As the times change and Internet evolves, new marketing opportunities and challenges appear for businesses and multi-location brands.

Ricardo Bueno joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Ricardo works for Diverse Solutions . He's a professional speaker, and he talks a lot on the topics of local niche blogging and lead generation. He blogs and podcasts over at RicardoBueno.com .

How does that guy rank ahead of me for [Local Real Estate]? I used to be on page 1 of Google. What happened? If you've ever found yourself asking these questions about your business as you stare at a Google search results page, then we have a bunch of questions for you: Are you targeting longtail keywords?

Navneet Kaushal | January 2, 2014 | Comments | 2013 was one of the most eventful years in the history of search marketing, with Google releasing a volley of updates making traditional SEOs run for cover. As SEO (search engine optimization) gets more content-centric, let's look at what this year has in store for us.

Creating compelling content to generate traffic for small business has been on my mind a lot lately. Between Google's recent Hummingbird update to the algorithm and Google pulling all keyword data there has been a seismic shift in the SEO industry and most search professionals are scrambling to come up with solutions.

Hotel Management & New Hotel Construction Reports In partnership with A New Year is a chance for new beginnings. What is true of the world in general is also true of tourism. The tourism industry does not live apart from the rest of the world.

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It's New Year's Eve, and I just got home from dinner, the movies, and fireworks. I'm now sitting in a recliner, with an Old Fashioned that I made with the bar kit I got for Christmas, and I'm thinking about what I've seen in digital marketing in 2013.

SEO copywriting goes well beyond web page copy with targeted keyword phrases. This free report reveals the tips, secrets, and strategies of writing for search engine optimization.

3 Tips For Creating Compelling Content November 13th, 2013 by Sahana Ullagaddi At Klout, we believe that quality content is the key to building an engaged audience on social media. Whether you are building a personal or professional brand, compelling content can help you increase awareness, build credibility, increase site traffic, and even boost SEO.

It takes a dedicated salesperson to succeed in e-commerce, and that means staying on top of current marketplace trends.Credit: Shutterstock As new online sales platforms and Web design tools continue to emerge, becoming an e-commerce entrepreneur is an increasingly attainable dream for many aspiring business owners.

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it's great to generate regular content about your business and its niche, the driving factor for your content creation -- whether your blog or your newsletter content -- has to be centered around what your customers' want.

These are some of the major trends that marketing executives should bear in mind for the coming year. 1. Social Influencer Marketing Within any social network, certain figures stand out as more influential than others. They have lots of followers, and their fans pay attention to what they say.

Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy. With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, [...]

As the year draws to a close, a plethora of predictive trend articles are flooding industry communications. Two valuable resources came to my attention this month, dealing specifically with the hotel and cruise markets but highlighting insights around patterns and opportunities I think are valuable to many of our members.

June 20, 2012 - Posted by Shama Kabani Every business -restaurants, doctors, law firms, dry cleaners and other brick (click) and mortar businesses - wins and loses new customers every day before the potential customer even sets foot out the door.

20 User Review Websites Critical to Small Business by Mike Phillips According to an internal analysis of small business search results, Marchex - a provider of small business marketing products - found that more than 80 percent of results did not point to the websites of those businesses.

2014 is upon us and as predicted, big changes are expected in next 12 months. It's not a secret that 2014 will again transform the digital marketing world in the form of content, advertising, big data and mobile marketing. Check out this infographic from syndacast that highlights some of the digital marketing trends for 2014.

Quick tips on using the Location reporting in Google Analytics for prioritizing areas for local content creation.