Time and again we hear the same old argument that we shouldn't be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely agree with this statement, but I see businesses misinterpret this far too often.
This week I'm focussing on hyper-local lists and creating local community and local action. Lots of location based lists have been created. What I've looked for here is where a single person has dedicated their efforts to build, embed and share local resources and knowledge for their community.
When it comes to local online marketing, there are four outlets that control the sphere-Bing Places, Yahoo Local, Google+ Local, and Yelp. Having a presence on all four is a great way to improve the visibility of your site in your local area and attract engaged visitors.
Businesses need to optimize their websites to rank well on search engines. However, for businesses that target markets in particular regions, local search optimization is even more important. The rise of mobile search has made local search even more important. According to a ComScore report, 20 percent of people who search anything online have a...
Businesses need to optimize their websites to rank well on search engines. However, for businesses that target markets in particular regions, local search optimization is even more important. The rise of mobile search has made local search even more important. According to a ComScore report, 20 percent of people who search anything online have a local intent.
Listen to Why local search matters for your business by Search Scientists: Welcome to search scientists radio. Where we know that the internet can be a quiet place for your business without effective online marke... | Explore the largest community of artists, bands, podcasters and creators of music & audio.
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Warning: This isn't one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Nope -- this is one that's going to actually close some doors for you. And like Peter Griffin says, it's really going to grind your gears.
Organic search traffic has long been one of the most valuable sources of traffic for any e-commerce site. Not only is the sheer volume of visitors huge, but those eyeballs were often net-new customers coming in from head, torso, and long-tail queries.
For the last year or so, I have done some very simple optimization for a local electrician with the goal in mind that he could get a couple more leads in this tough economic time. This client never had a website and was the typical "yellow page" advertising tradesman.
I've noticed, for many cases, if you have great organic rankings for your local terms having the additional visuals of a map marker, logo image, and address/phone info, plus maybe star ratings, review snippets and review counts, from a Google Places listing, does not matter at all.
With Google's recent announcement to encrypt all keyword searches (with the exception of PPC ads) many marketers are jumping on the SEO is dead bandwagon. It certainly is not the end of SEO and the Not Provided update from Google's latest algorithm change gives SEOs and digital marketers an opportunity to adapt and adjust to these search specifications.
Search engine optimization is just a fancy term for the process of promoting your website to show high up in non-sponsored (organic) search engine results. The organic results are the links that show below paid advertisements. Google and other search engines work really hard to present relevant and timely results to searchers for anything they might want to discover or research.
Search Matters™ B2B brands are often reliant on channel partners to sell products and services to end users. And while manufacturers and others offer traditional co-branding marketing tools, they often fail miserably at driving traffic to distributors, dealers, and other channel partners through B2B search marketing.
Local search has gotten extremely complex during the last couple of years. Too complex for an average small business to navigate and too fast paced and multifaceted for most Internet marketers. This is why I got the best and the brightest in local search to help us by answering these 13 questions.
There really is something to the notion that you can't beat a local at their own game. Of course there is one way to trump a local and that's a crowd of locals. No single local can know everything, but together they are a smart bunch.
Are you taking advantage of all the ways local search can drive users to your business? The 6th Annual Local Search Usage Study, conducted by comScore, found that local search is more important than ever in attracting customers and closing sales. Here’s some of what they found, and what it means to your business.
Only 14% of businesses use Facebook, and most don't know how. ;
With the emergence of technology as the end-all-be-all for better business recognition and development, it seems silly for businesses to thrive reputably without the implication of social media marketing.
Those who predicted that the leading social media sites such as Facebook, Twitter and LinkedIn would fade away or gradually start to lose members in 2012 couldn't have been more wrong. Those social media websites continued to grow become an even stronger foundation of our online lives.
Social media is an interesting phenomenon, especially for businesses and customers, and the relationship between the two. Looked at one way, social media provides an opportunity for businesses, giving them a personalized platform to connect with their customers.
Wondering why social media for business is hot news in the media right now? Here's a balanced view of social networking and social media marketing. Fortunately, whether social networking will work for your business starts with a decision that many small businesses have made in the past few years.
A local restaurant wants to promote a new offer geared towards college students but it is having a hard time getting students to notice the offer. They have daily specials and they switch out the sign in front of their building hoping that the students will notice it.
Social Media for Business: Use the Best Social Media Tools to Boost Profit If you own and run a small business that sticks to using only the more traditional means of advertising, it's possible that you are not doing everything you can in order to familiarize people with what you have to offer.
Most business owners, CEOs, and upper management types built their businesses and careers without the help of social media, so it may be very difficult to persuade them to use it. Add to that the idea that it's more for personal use, and your road to getting your B2B company on social media may be extremely difficult.
