The Power of Habit: Why We Do What We do in Life and Business - Kindle edition by Charles Duhigg. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Power of Habit: Why We Do What We do in Life and Business.
"You'll read this. Then you'll hope your competition isn't reading this. It's that good." - Stephen P. Anderson, Author of "Seductive Interaction Design" "Nir's work is an essential crib sheet for any startup looking to understand user psychology."
In his first book, communications consultant-to-the-stars (Sprint, Nextel, Cisco, Nortel, TI, Motorola) and "expert in consumer behavior" Martin uses ideas from the worlds of science, technology, psychology, history, philosophy and business to demonstrate how a consumer's unconscious controls most of his or her behavior.