Jen Olney
We've all worked with them. Brilliant intellectuals who hold managerial titles - yet they struggle to form and sustain effective professional relationships. They lack self-awareness, and seem even more clueless about how to deal with others. As leaders, they may be tolerated, ignored or even undermined.
Instagram has gone from a selfie platform to a storytelling platform overnight. It's quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world. Instagram gives brands an opportunity to tell their story through visuals.
Contests are always roller-coaster rides. There is a fine art to running the perfect contest. People get emotionally charged when a contest is running. You also never know when a big contest is going to begin. You never know which contest is going to be big!
I get it. Digital and social channels, in which the "social proof" of one's skills, reputation, and quality lie, have become a necessary marketing tactic for individual and business brands. More followers, prospects, customers, and other stakeholder are continuing to choose the Internet as their primary source for decision-making data.
A few days ago, I started chuckling to myself when thinking of the holidays - at how I still have a hard time explaining what I do - despite my passion. I STILL manage to fumble it up and it doesn't always resonate with people especially those who think all you do is....
