I thought that Google PageRank Update last week was the only gift from Google for the year. Guess I was wrong. When I saw this Google announcement, I was smiling. I knew that my Internet marketing campaigns are going to skyrocket immediately after this Gmail update.
In 2013 a staggering $1.7 trillion dollars will be left in shopping carts. With 2 in 3 desktop users abandoning their carts, there's a staggering amount of revenue left on the table. If you're looking to boost your site's conversion rate, it's best to focus on optimizations as close to the purchase as possible.
The news of Apple's recent purchase of Topsy for $200 million came as a surprise to many, as Apple is not really known acquiring startups. If you're not familiar with Topsy, it's an analytics firm founded in 2007 by Vipul Ved Prakash.
Every year big name brands are highlighted in the news for disasters and problems within their organizations. Take a look at these brand disasters of 2013.
It's New Year's Eve, and I just got home from dinner, the movies, and fireworks. I'm now sitting in a recliner, with an Old Fashioned that I made with the bar kit I got for Christmas, and I'm thinking about what I've seen in digital marketing in 2013.
In 2013, flat design became the newest trend. The idea behind this concept is to focus on function rather than form. Reducing visual noise and putting the focus on content is meant to improve the user experience. The idea is to eliminate distractions and focus on links and navigation.
A small business may feel afraid to take the plunge and expand their brand globally due to the prevalent myth that only the largest and most well-known brands are able to succeed within the global market. They may feel intimidated and overwhelmed by the thought of going global, assuming that it's too much work.
Editor's note: We're republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Given the not-so-great attention this move received, we figured this post should serve as a reminder of the risks involved with using third-party lists.
What Are Vanity URLs? A vanity URL is a short URL or domain name, created to brand a certain website, product, person, etc. and be used in place of traditional longer URLs. Vanity URLs allow users to instantly transform very long links into shorter ones that are better suited for sharing.
If there's really 27,000,0000 pieces of content being created daily, why would someone go to your bog? How can you write blog posts that make people subscribe to your content and share it? Of all the content marketing tools available to you, where do you start?
Search Engine Watch recently covered AdGooroo's Top 20 list of advertisers in paid mobile search, which found that some of the best marketers in desktop search weren't ranking nearly as well in mobile. Walmart and JCPenney, for instance, ranked 2nd and 5th in desktop search respectively, but only came in at 20th and 29th in mobile.
By Grace Hendryx published March 16, 2014 With more and more traffic to websites coming from people who access the internet on mobile devices, it makes sense that companies would increase their use of mobile apps to get content into the hands of their target audiences.
I got the chance once to step into the pilot's cockpit of the flight I'd been on from Oakland to Washington DC. It was incredible. Within seconds I was overwhelmed. The number of dials, controls, nobs and displays made it impossible to know where to look and what to do.
By Jay Acunzo published May 22, 2014 Let's rip the Band-aid right off: For B2B content marketers, eBooks are overrated. (I will now dive for cover under my desk.) Now before you bombard me with every object within an arm's reach, let me first explain that I don't have some weird personal vendetta against eBooks.
Want to Embed This Image on your site (Just copy the code below): As you probably know, Pinterest is growing like a runaway freight train. You know what I mean, right? Insanely fast, and almost unstoppable! And if you had not heard already, the pins on Pinterest have a life like no other "share" on social media.
Small business owner or new to digital marketing in a company department? Discover what it takes to be a smart and savvy digital marketer in 2014 by reading on... What does it take to be a smart and savvy digital marketer in 2014?
While most marketers have at least heard of neuromarketing principles, many shy away from these techniques, perhaps because they don't understand them, don't trust them or just don't have the time to learn them. However, neuromarketing principles are actually simple applications of behavioral psychology that allow you to create low-stress, low friction websites that provide a pleasant user experience and result in higher engagement.
As a website owner ( and digital marketer), could you apply the principles of neuromarketing to your online efforts? Do you know what neuromarketing is? Do you know how to apply the principles of neuromarketing to your website design and how to create landing pages that will generate more conversions?
Summary: Large images are visually appealing, but they can harm the overall user experience if they aren't appropriately prioritized. As the saying goes, a picture is worth a thousand words. We are visual creatures, and images can be a powerful way to capture users' attention and communicate your message.
Admit it...You're confused. You've been told again and again: web design really matters. Your website is the window to the world. You're pretty sure your website design ticks all the right boxes. You have professional photos, a logo, a sign up form, and your website has a brand image.
The sunrise period for trademark owners to register their .sucks domain names has started. That means owners of federally registered trademarks (and celebrities) can pay around $2,000 to get their brands' .sucks domain names before those domains go on sale to the general public on June 1, 2015.
Have you ever been kicking so much AdWords Search Network butt that it made you raise your chest and gave you instant super powers? You know, the type of confidence that makes you walk with a pep in your step and hair bouncing around? Feels AMAZING.
