Marketing & Marketing Strategy

For many companies, marketing seems like the department of magic. CEOs understand the concept of sales, and there is little confusion about operations or finance. But marketing remains an enigma. When it works, everyone is excited. The business grows mystically. When it fails, few can explain. Money was spent and no one responded.

Retargeting is hot right now. Serving ads to consumers based on their previous Internet actions has proven to be a uniquely powerful form of online advertising. But if you've only heard the hype about retargeting, you may be surprised to learn some of the facts and figures.

BMW's MINI has sought to live up to its irreverent British image by creating tongue-in-cheek ads which mock current news stories. In the process, the small economy car brand has earned widespread coverage on social media and joined the trend for real-time marketing, in the sense of quick response to current events.

What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions.

As the Groove team sat around my kitchen table, the feeling I was experiencing most was worry. It was January of 2013, and we were meeting to discuss our alarmingly high churn rate, which was hovering around 4.5%. We were getting new customers at a steady, predictable rate, but users were leaving much too fast for sustainable growth.

A few months ago I was struck by the number of posts floating around that discuss digital marketing "fails," and blogger outreach gone bad-so many posts that just focused on what not to do. While these posts are important, educational, and often very funny I had trouble finding positive examples of PR professionals going above and beyond when it came to blogger outreach.

Advertisement You're stuck. Really stuck. Scenario 1: You've encountered a problem at work, but all your usual tactics can't solve it. You sense you need a more creative approach, but your imagination isn't delivering the goods. What now? Scenario 2: You feel as if your business is stuck, and its products are somehow missing the mark.

The objective of this series is to share insights, experiences and ideas for passionate marketers who want to grasp what it takes to be in charge of marketing, especially in these amazingly progressive times where marketing has attained a more strategic role.

Now that we're into the second month of 2014, you've probably already broken or abandoned most of your New Year's resolutions. (Or maybe that's just me.) It's not too late to make a professional development resolution for the year. How about catching up on your reading?

Have you heard about Perfect Audience's email remarketing tool? Have you seen an AdRoll remarketing campaign implemented? Is there a light bulb turning on above your head right now? You may have read my last post in which I ran through a variety of remarketing platforms and some of the features and benefits they offer.

CIO - Today, marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods, such as print advertising and direct marketing, you have email marketing, Web-based advertising and multiple social media sites, such as Facebook, Twitter and YouTube, as well as mobile marketing.

Today we're going to show you how to blow $10,000 on Google AdWords...the right way. At one time or another, every internet marketer has been completely baffled by Google AdWords. We've all heard stories of companies that have lost tens of thousands of dollars on Google's pay to play advertising system.

By Taylor Radey published March 4, 2014 ROI. It's the elephant in the room. In spite of burgeoning internal support and increasing budget, the truth is many content teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result. Want proof?

What is content strategy and what do content strategists do? Is content strategy different from content marketing? And why is content strategy so focused on ...