Listly by Jakub Prószyński
Jak czytać i analizować statystyki na Facebooku - poradnik Systematyczna analiza efektów działań na Facebooku może przynieść Wam wiele korzyści. Monitorując, analizując i wyciągając wnioski możecie nie tylko skorygować strategię, ale też przełożyć całość działań na konkretne efekty. Jak wyciągnąć więcej z Facebooka dzięki nowym statystykom? Co w nich znajdziemy i jak je czytać?
Facebook się zmienia. Bardzo powoli, ale konsekwentnie. Już nie jest radosnym miejscem spotkań i jarmarkiem dla marek, które hurtowo zakładają fan page'e. Na dobre skończyły się czasy, kiedy wystarczyło założyć stronę, zrobić konkurs fotograficzny, żeby zyskać kilkadziesiąt tysięcy fanów, których możemy codziennie atakować naszym "tłustym contentem"...
This week on ProBlogger we've been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.
Somewhere in between dreaming about a 4-hour workweek and the reality that you're becoming a 24×7 workaholic is an illusive notion called work-life balance. Contrary to popular belief, achieving some sort of balance between work and play is achievable. You actually have more control over it than you think if you know how to go about it.
One of the first lessons I learned as an entrepreneur is that 99 percent of people will try to talk you out of your business idea. They will say you are not the first to think of the idea (likely true), that there are strong competitors in your market (fair enough), and that it's risky (guaranteed).
Over the past few months, I have had a lot of fun helping guide a brand new healthcare company with its marketing strategy. It's been a wonderful and rare opportunity to work with an inspiring company and build something meaningful from scratch.
Written on at 2:57 am by This is a guest contribution from Ness. Everyone wants more traffic to their blog, don't they? If you've been staring at your analytics wondering what's going wrong, you might be making a few mistakes that are holding you back.
Are you a social media marketer? So you probably already know it is not as easy as people say it is. Social media professionals have long working days and it is often hard to take your mind off work, even after working hours.
Does your company/client need a PR-specific Twitter account? It's probably a question reserved for only the larger companies-but it's been a question PR teams have had to wrestle with the last few years (some may still be wrestling with it). The answer-obviously-is different for every brand.