Deeper Thinking In Event Apps

You Know the Story of Most Event Apps You've invested in an event app for your big three-day meeting intending to increase employee engagement, networking, and message retention. This is no small investment: You spent a huge amount of time debating which app to buy and even more time and money installing, populating, managing, promoting, supporting and analyzing it.

What percentage of your conversations center around your budget? More than 20%? More than 50%? And are any of them about how you have too much money to spend? Of course not. Budget restrictions keep you from doing all the cool things you want to do, hiring the big name speakers, implementing the super-sexy experiential and technical toys and tactics.

We've been talking about mobile event apps for a while now. It's been fun! We've had a blast. But, are you really enjoying reading all of these ideas, tips, tricks and learned wisdom in little drips and drabs? Wouldn't you rather stop eating the little appetizers and sit down to the Thanksgiving dinner of event app knowledge?

It's hard to envision a conference these days without a mobile event app. It's become de rigueur to offer people some mobile connection to the conference, the vendors and other attendees. Whether it's as simple as event logistics, or something as complex as gamification and socialization, your audience assumes you'll deliver an event app.

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