De bedste content marketing bøger

Joe Pulizzi is a content marketing strategist,a professional speaker, and the founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. Founder of three marketing services entities, he has worked with hundreds of brands including dozens of Fortune 1000 brands.

Andrew M. Davis is a bleeding-edge marketing and media futurist. His 20-year career has taken him from local television to The Today Show. He's wrangled for The Muppets and wrote for Charles Kuralt. Drew's marketed for tiny startups and Fortune 500 brands.

eMarketing Strategies for the Complex Sale A comprehensive guide to help marketers drive decisions to buy in their favor. Power your eMarketing results by mastering how to: In the highly lucrative B2B complex sale, marketers are increasingly being pressured to deliver results during the lengthy sales process.

Youtility A consultant and blogger defines a better alternative to anachronistic interruption marketing, with examples of companies that are building their marketing approach around YoutilityNa marketing strategy that creates devoted customers by providing something and being genuinely useful. Full description

The one-stop resource for creating irresistible content and building a loyal following, revised and updated How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand?

Market to win with the fourth edition of this modern-day business classic! The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales.

Connect to customers with compelling content! The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers-- without interrupting their lives.

"In a world filled with broken promises, Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight."Seth GodinBestselling authorThe Icarus Deception

"Your Brand: The Next Media Company belongs on the bookshelf of every CMO." - Jascha Kaykas-Wolff, CMO, Mindjet, @kaykas"Michael's book makes the case that in order for brands to thrive in this brave new world, brands must become content creators!"

Important Definitions: Inbound Marketing: The process of attracting customers to you versus the old-school method of interruption (aka Outbound Marketing). Instead of using mediums like radio, print, TV, direct mailers, etc. - you instead create powerful content and strategies, through the use of blogs and social media, to attract qualified leads to your website and business.

"What's enchanting? A book that tells you exactly how to grow your revenue."- Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions"Every now and then a business book rises from the chaos and says 'Must Read.' This is that book."

Most companies are still taking one step forward and two steps back in their customer relationships because they don't understand how to build and engage a long-term online audience. The new job every marketer must learn is "Proprietary Audience Development."

"If you are looking for ways to deepen your relationship with your customers, this book will definitely give you some great ideas and some strong recommendations on how to track and measure your efforts."

A digital marketing maven who parlayed a podcast into a thriving career, Joel extends the notion of human interconnectedness by six degrees to the virtual world. With abundant Internet social networking sites and mobile texting, we are all intrinsically connected, he argues in this accessible primer to capitalizing on connections to increase brand awareness.

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

Hvis du overhovedet skal arbejde med content marketing, bør du læse om, hvordan stammer dannes og hvordan du får dem til at følge dig.
Bogen findes på engelsk, men da Joakims liste jo går til danskere , har jeg valgt at lægge link til den danske.

Den første danske bog om content marketing med mange danske cases. Giver en introduktion til emnet og inspiration til at komme i gang med content marketing.
#cmbogen

Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that. (The Financial Times)

Imagine the last time you purchased something online. Did you look for it via a search engine? Or maybe a friend recommended a review on a social network? Every 60 seconds there are over 690,000 searches on Google and nearly as many updates on Facebook.

Inbound Marketing and SEO: Insights from the Moz Blog [Rand Fishkin, Thomas H?genhaven] on Amazon.com. FREE shipping on qualifying offers. Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm