Social Media Resources (by StuartJDavidson.com)

I'm going to explain exactly what I did within my first week to relaunch a blog and provide as many insights as possible on the effectiveness of the different tactics I used to generate traffic, engagement, clicks, leads, actions and build connections.

Social media strategy isn’t a luxury for larger companies with a lot of money to spend, it’s fundamental to any social marketing campaign. Strategy to marketing is like training to athletes. Without it, your almost preparing to fail before you have started the race.

A day in the life of a social media manager can be very hectic indeed. With the amount of social networks now available as viable and effective marketing channels, a social media manager can find themselves overwhelmed with seemingly endless tasks and activities.

Google's complicated network scheme - with all kinds of linkable platforms such as Google Plus, Places and YouTube. At the moment it's quite confusing to most businesses and even professionals trying to influence search rankings on Google.

It's imperative that you have your freelance contract in place before taking on any new projects. Demonstrate to your clients that you are professional and organised, as well as proactive in implementing security measures for both parties.

Social Media is a powerful tool for businesses to directly interact with fans, build relationships with customers and keep people in the know about their business developments. Businesses are commonly outsourcing social media due to an internal knowledge/skills gap, or a lack in personnel capacity.

Before launching a social media campaign, there are many important considerations to take into account. Thorough planning can can have a dramatic impact on the effectiveness of your launch strategy and ongoing campaigns. But what are you supposed to create plans about? And what can you really do before the launch date?

The social media manager is becoming the go-to person for businesses who require assistance with their online marketing efforts. Its no secret the impact hiring a social media professional can have on a business and the advantages its brings. And its also no secret that most business owners cannot handle their social media marketing all on their own.

Knowing powerful LinkedIn tips can be a strong asset to any business or professional marketing on the platform. LinkedIn is growing and continues to be a strong source for new leads or opportunities. I don't see this changing anytime soon. If your spending time and money on LinkedIn, it's probably best you make sure that you're doing it wisely.

A great social media manager is, as Ron Burgundy would say: " The balls ". It's an undisputed fact that every business needs to be active in social media. The ever-changing demands of the modern day consumer requires brands to think fast and adapt quickly in order to stay one step ahead.

After you finish writing your blog post, your work has only just begun. It is foolish to think that, even though your article might contain the worlds most compelling content, just posting it to your blog will gain readership. You need to actively promote new blog posts so that people have a chance to find and read them.

Your strongest quality in life – do you know what it is?

If so, are you really using it enough in marketing?

Social media job titles are notoriously diverse. Less than 20 years ago, social media marketing roles didn't exist. It was in 1994 that Geocities created the first social media network and as recently as 2004 when Facebook was founded, before the popularity skyrocketed and social media became a mainstream marketing discipline.

I've been reading some great social media marketing articles this week. I have bookmarked the very best I've come across so that I can share them with you and give credit where credit is due. All of my best social media marketing articles I share do not come from "superblogs".

Think of research and planning as a chess match. There is a lot of planning involved in developing moves to take each of your opponents pieces, one by one.

The Social Marketing Infographic below represents two different angles some social marketing professionals tend to take with clients. The villain either doesn't understand social marketing enough, or is trying to accommodate their clients by giving false recommendations based on their specific project requirements.

Social Media Manager traits are distinguishable qualities that you should look for when hiring any social media professional. Establishing whether a candidate has desirable characteristics before representing your brand is crucial in order to find a social media manager that fits with your company vision and practices.

What all the hype surrounding social media, the reality is that your social media campaigns are only as effective as the people managing them. That got me thinking - some personalities are always going to be more likely to experience success in social media management than others.

Social media quotes are a great source of content to share with your audiences. Using an established expert's viewpoint can also provide substance to complement or reinforce your argument. People like to share quotes - they can be short, snappy and straight to the point.