Nicole DeRuiter
A list of resources to consult regarding social media measurement standards and best practices.
A direct PDF version of the Barcelona Declaration of Measurement for PR practice - this includes a sub-point specifically related to the importance of measuring social media activity.
In this column on Social Media Today, Stephanie discusses her approach to social media measurement as it would relate to an online community, though many of these suggestions can be considered industry best practices.
Custom Social Media Reports: Find and post custom Google Analytics reports specifically aimed at measuring social media marketing efforts.
The Barcelona Principles are more focused on traditional PR but have relevance to social media measurement, as well.
Look on SMMStandards.org for the full .pdf copy of accepted social media measurement standards created by an industry working group.
This presentation includes the latest industry-approved standards for measuring social media as presented at AMEC 2013 and IABC 2013. For more information go to
The Dublin session followed new research in the AMEC International Business Monitor study hinting at a signs of a breakthrough in demand for social media measurement, with 74% of members agreeing that AMEC's initiatives to develop global social media measurement principles is important for building their business.
I'm a digital and social media marketer (for now). I got here by way of a background in broadcast and public relations and a passion for finding the best ways to communicate. Originally from the Mi...
