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Updated by ayush on Mar 16, 2013
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ayush ayush
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Insights driven from Social Media Analytics

This list helps identify various insights that can be driven from simple to complex analytics performed on data available through social media.Add on to this list. You will be surprised at whats possible.

1

Brand equity and perception

Brand equity and perception

Identify true perception, in a language real people use, and not thats gathered from a commissioned primary research project. Evaluate brand value by tracking buzz and stickiness.

Product launch success/failure

Predict product launch success/failure by analyzing what people are talking pre and post launch. Works really well with hollywood movies.

3

Technology trend

Technology trend

Map technology trends through topic lifecycle analysis.