Social media analytics or social analytics is increasingly important as businesses seek to optimize, measure, and monitor the performance of their social media campaigns. But, there are SO many tools, it's hard to know which are best. Hence, this list.
This page carries my hand-curated links to a treasure trove of excellent articles that tell you almost everything you need to know about social media metrics, measurement and ROI. Vote for the articles you like. The more votes, or thumbs up, each article receives, the higher it will rise on the list. You're also encouraged to comment on each link. More articles will be added as time goes on, so why not bookmark this page or follow this list.
Much have been said about the benefits of Universal Analytics. Here's your opportunity to chime in, share surprising benefits you have discovered, and vote on the most valuable outcomes of migrating to UA.