Humanistic Branding - treating a brand as if it was human

"Whose hand would you rather shake-and to whom would you award your loyalty? If the face of the sale in your business isn't a face at all, you might have trouble selling. As we've already established, relationships matter. People buy from people. Seems obvious, right? Not necessarily."

From siegal+gale:
"The Power of Purpose in Diversified Tech Companies It's grow or die in the technology business. But if tech companies lose their identities as they grow, they can also lose the loyalty of their customers and employees and the confidence of the media and investors. Growth can kill a company just as fast as stagnation."

From Wellington New Zealand & global:
"People are not numbers. It's a simple statement, but practised by so few organizations. At JY&A Consulting, we aim to understand an organization's values-getting to the core helps us connect it with each audience member, future-proofing it in an era where people demand greater transparency, ethics and humanism."

Chris Malone, expert in customer loyalty + Susan T. Fiske, professor of psychology Princeton University:

"Customers describe how they feel about companies and brands in profoundly personal ways. We hate our banks; we love our yoga pants. We can't stand the cable company, but we consider our smartphone one of our very best friends. How are we making these judgments?"

The web is a place for people. Truth is, the Human Emotional Filter (HEF) plays a big role in SEO. That's plain, simple fact. SEO has extended to just being a technical, code guru into a job that requires multiple masteries that extend to the field of marketing...

Chris Malone presenting The HUMAN Brand at the HCI Employee Engagement conference in Chicago on September 24th, 2013.