Scott's Marketplace
Social media is an ever-changing beast, so we're rounding up the best how-to guides on the internet!
Facebook marketing made easy! Download this guide and discover tips and tricks to improve your fan page.
Learn how to use Pinterest with this quick get-started guide written by a local business for local businesses.
Learn how to use YouTube to promote your local business. Download this free guide today for practical tips and ideas from Scott's Marketplace.
Download this free guide and discover photography tips from Karen Sheffe, owner of Elan Photographie in Phoenix, AZ.
Pam Dyer Become a better content marketer with these free resources. Content marketing - the creation and sharing of content to promote a product or service - should be a primary focus of your marketing activities. It's a very effective way to engage your audience, establish yourself as an expert, and promote your brand.
Too often, content marketers tell themselves that they can't accurately measure their results, or a tactic isn't measurable, or that they don't feel comfortable measuring content. These are defeatist statements, hanging over your content marketing like a dark cloud. If you find yourself falling into this camp, don't fret: You still have time to get on the right track.
Successful marketers know content is king. Content marketing is the art of creating, curating, and distributing valuable content combined with the science of measuring impact on awareness, lead generation, and customer acquisition.
