Digital Analytics Academic Resources

List of academic and learning resources in the field of digital analytics and optimization.

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    1. UBC Award of Achievement in Web Analytics

      UBC Award of Achievement in Web Analytics

      Four short courses, online, continued education, undergraduate-level.

    2. ULaval: MRK-6005 Web Analytics

      ULaval: MRK-6005 Web Analytics

      Graduate-level, french, online. Part of MBA and other master-level programs.

    3. MarketMotive Web Analytics Training and Cert.

      MarketMotive Web Analytics Training and Cert.

      Learn Web Analytics from Avinash Kaushik and John Marshall in this 100%-online certification course from Market Motive.

    4. WAA Certification

      WAA Certification

      WAA's Web Analytics Certification for Certified Web Analyst.

    5. Wharton Customer Analytics Initiative

      Wharton Customer Analytics Initiative

      The Wharton Customer Analytics Initiative is the authoritative thought-leading academic research center focused on the data-driven study of individual-level customer behavior.

    6. Seminar for Success

      Seminar for Success

      Seminars for Success offers day-long training on AdWords, Analytics and Website Optimizer for all skill levels from beginner to advanced.

    7. UCI Web Intelligence

      UCI Web Intelligence

      A program collaboration of the University of California, Irvine Extension, the University of British Columbia Continuing Studies Program and the Web Analytics Association

    8. UToronto: Optimizing Site Traffic and Interactions

      UToronto: Optimizing Site Traffic and Interactions

      The iSchool Institute, in-class course led by June Li from ClickInsight.ca

    9. Advanced Interactive Marketing & Measurement

      Advanced Interactive Marketing & Measurement

      Maximize the Impact of Internet Marketing With Advanced Strategies and Web Analytics

    10. Advanced Web Analytics

      Advanced Web Analytics

      Harness the Power of Advanced Web Analytics Training and Convert Data Into Profits!