List Headline Image
Updated by Stephane Hamel on May 12, 2014
 REPORT
22 items   31 followers   16 votes   8.34k views

Digital Analytics Academic & Training Resources

List of academic and learning resources in the field of digital analytics and optimization.

Source: http://immeria.net/measure.htm

UBC Award of Achievement in Web Analytics

Four short courses, online, continued education, undergraduate-level.

ULaval: MRK-6005 Web Analytics

Graduate-level, french, online. Part of MBA and other master-level programs.

MarketMotive Web Analytics Training and Cert.

Learn Web Analytics from Avinash Kaushik and John Marshall in this 100%-online certification course from Market Motive.

WAA Certification

WAA's Web Analytics Certification for Certified Web Analyst.

Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative is the authoritative thought-leading academic research center focused on the data-driven study of individual-level customer behavior.

Seminar for Success

Seminars for Success offers day-long training on AdWords, Analytics and Website Optimizer for all skill levels from beginner to advanced.

Khan Academy

Learn almost anything for free. With a library of over 4,200 videos on everything from arithmetic to physics, finance, and history and hundreds of skills to practice, we're on a mission to help you learn what you want, when you want, at your own pace.

Analytics Academy

Improve your Analytics skills with free online courses from Google.

UCI Web Intelligence

A program collaboration of the University of California, Irvine Extension, the University of British Columbia Continuing Studies Program and the Web Analytics Association

UToronto: Optimizing Site Traffic and Interactions

The iSchool Institute, in-class course led by June Li from ClickInsight.ca

Advanced Interactive Marketing & Measurement

Maximize the Impact of Internet Marketing With Advanced Strategies and Web Analytics

Advanced Web Analytics

Harness the Power of Advanced Web Analytics Training and Convert Data Into Profits!

ONLINE Mini-MBA™: Web Analytics

This course teaches metrics of key performance data, quantifying survey results, using multi-channel analytics to efficiently allocate marketing budgets.

UCLA Extension : Marketing with Google AdWords (Online)

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness. For technical requirements click here.Required course in Marketing Certificate with Concentration in Social Media and Web Analytics.July 2 - September 10 11 meetings total

UCLA Extension : Web Analytics: Google Analytics Certification Prep (Online)

Web Analytics provides sophisticated traffic information about a website, and is a must for every business entity with an internet presence. It delivers a comprehensive array of business intelligence and visitor behavior insights. Google provides a free analytics service which has already captured a major share of the analytics market. There is a growing demand for people who have analytics knowledge and expertise. Google offers a certification examination, "Google Analytics Individual Qualification" (GAIQ), which tests the student's knowledge and skills. This test is very demanding and requires deep and fundamental knowledge of Google Analytics. Google offers a set of video tapes that defines the curriculum for the GAIQ test. The GAIQ is an online test that changes every time a test is given. Passing this test may empower a student to find a better job because Google Analytics IQ test is considered a litmus test by prospective employers. For those not planning to take the test, an in-depth understanding of Google Analytics will allow them to be more productive and more valuable. This course starts with introduction to HTML and JavaScript. The concept of cookies are explained. Modification of Google Analytics Tracking Code (GATC) are discussed. GA report is explained and cover the integration of Google Analytics and Google AdWords service. GA Goals, Filters and Funnels, Segmentation, Site Search, and Event Tracking are covered. For technical requirements click here.Enrollment limited to 25 students. October 1 - December 3 10 meetings total

UCLA Extension : Marketing with Google AdWords (Online)

This course focuses on how to create and manage a Google AdWords account and the ad creation and optimization process for maximum traffic generation. AdWords campaign management issues are explained, including strategies for selecting optimal keywords critical to the success of AdWords ads. Other topics include bidding strategies for keywords, quality score and click-thru rate (CTR) metrics, computing return on investments (ROI) as it pertains to AdWords advertising, analytics service in conjunction with AdWords, and Google Analytics and Google Website Optimizer for maximizing ad effectiveness. For technical requirements click here.Required course in Marketing Certificate with Concentration in Social Media and Web Analytics.July 2 - September 10 11 meetings total

Web Analytics Program | Online| Hamilton, Ontario, Canada

McMaster Univeristy's online Web Analytics program will give help u develop the knolwedge and skills you need to make sense of web and social media analytics.

BCIT : : MKTG 1551 - Web Analytics for Marketing

Do you know how to use web analytic tools to measure the success of marketing campaigns and sales initiatives? Do you understand how metrics play a part in converting leads into sales online and how online tools can help you track the process? This course offers strategies for increasing revenue from analysis of online metrics as well as techniques for interpreting web traffic, extracting meaningful insights from data, and increasing profits. It also offers an introductory overview of how to analyze social media and email marketing reports to help drive profit.

M.S. Business Analytics | Statistics, Operations and Management Science

UT's College of Business Administration has nearly 4,000 students and 125 faculty members across 10 undergraduate majors; nine masters programs, including one full-time MBA and four executive MBAs; and ten Ph.D. programs. Students and faculty span six major departments: Accounting and Information Science; Economics; Finance; Marketing and Logistics; Management; and Statistics, Operations and Management Science.

Online Courses : 2013's Top Online College Courses

Free online courses, videos and lectures from the world's leading universities like Yale, MIT, Stanford, and Harvard. Over 500 courses right at your fingertips.

Analytics Online Courses

The complete list of online courses from top universities (Stanford, MIT, Harvard), MOOC (Coursera, Udacity, edX), and other online learning companies

1

MS in Customer Intelligence and Analytics

MS in Customer Intelligence and Analytics

In the age of "Big Data," knowing the customer is essential to developing enduring and profitable relationships. This MS degree is directed to professionals and students who want to expand their skills in fact-based decision making and who acknowledge that marketing success comes only from a better understanding of the customer.