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Updated by Chris Brinkworth on Dec 08, 2019
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26 items   46 followers   125 votes   9.28k views

Inspection Tools for measure

Building a list of inspection tools, that industry experts find useful or want to comment on. Please add, comment and vote.

Source: http://blog.tagman.com

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WASP

WASP

WASP allows you to test the state of your analytics tagging faster than ever without having to look at source code.

Check the new WASP for Chrome!

ObservePoint SiteAudit

Robust analytics tag auditing solution - crawls through every page of your site allowing you to find missing tags, broken links, and variables.

Firebug

Especially for Firefox

11

httpFox

httpFox

Firefox Extension great for validating measure tags.

16

WATS

WATS

WATS is a SiteCatalyst HTTP monitor for Firefox. This add-on allows to visualize requests sent from websites to SiteCatalyst servers. It aims to make the testing process of the SiteCatalyst implementations easier.

Key Features:
* SiteCatalyst requests variables visualization.
* SiteCatalyst requests history section.
* SiteCatalyst requests history filter (filtered by reportSuiteID).
* Descriptions can be set on SiteCatalyst variables.
* Cookies set by the SiteCatalyst URL can be manipulated.
* SiteCatalyst data can be exported into several formats.
* Interface can be detached from a sidebar to an independent window.

Charles

HTTP proxy / HTTP monitor / Reverse Proxy that enables a developer to view all of the HTTP and SSL / HTTPS traffic between their machine and the Internet.

DigitalPulse

DigitalPulse helps analytics professionals identify missing or incorrectly configured Omniture tags and broken links

Ghostery

Similar to Wasp (although not as comprehensive) Ghostery detects most cookies, trackers, pixels, beacons etc. on the page you are browsing. It also gives users the opportunity to 'block' any of the services detected.

Fiddler

Inspect all HTTP(S) traffic, set breakpoints, and "fiddle" with incoming or outgoing data.

18

HubScan

HubScan

control your analytics data quality with Hub'Scan

HTTP Watch

integrated HTTP sniffer for IE and Firefox that provides new insights into how your website loads and performs.

Tag Assistant (by Google)

Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

Analytics Debugger

Online Analytics Implementation debugger focused on Google Analytics

Google Analytics Tracking Code Debugger for Chrome

This extension loads the debug version of the Google Analytics Javascript for the site you're browsing using Google Chrome. Messages include error messages + warnings which can tell you when your analytics tracking code is set up incorrectly. It also provides a detailed breakdown of each tracking beacon sent to GA.

Mozilla — Collusion — mozilla.org

Display a graph of 3rd party trackers - not really for auditing but friendly and reveals the complex network of tags.

Omnibug :: web metrics debugging tool

Omnibug is a plugin for Firebug to ease developing web metrics implementations. Each outgoing request (sent by the browser) is checked for a pattern; if a match occurs, the URL is displayed in a Firebug panel, and decoded to show the details of the request. In addition, requests can be logged to the filesystem.

IE Watch

debug HTTP and HTTPS traffic and easily analyze Cookies, POST and Query string information or locate HTML code by directly clicking in the web page.

Http DeBugger

Effectively view and debug http headers and http content.

Tamper Data

Use tamperdata to view and modify HTTP/HTTPS headers and post parameters.

13

GA?

GA?

Very simple Firefox add-on that verifies if Google Analytics is installed on the page you are browsing.

Tag Inspector - Find tags firing on you site

Tag Inspector performs site scans by sending a virtual visit to every page within a domain in order to load all tags within the site, and record what tags fire. Since Tag Inspector needs to load every page to fire tags, these virtual visits may be tracked within your analytics tool as real visits and visitors.

Tag Inspector - Find tags firing on you site

Tag Inspector performs site scans by sending a virtual visit to every page within a domain in order to load all tags within the site, and record what tags fire. Since Tag Inspector needs to load every page to fire tags, these virtual visits may be tracked within your analytics tool as real visits and visitors.

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Inspection Tools

Inspection Tools
Ethan - Automated web analytics tag audit

Ethan can audit your web site so you can get a clear picture of your analytic implementation and get a clear audit report of all the analytic tags present on your web site