Top 5 Post on Facebook Power Editor

5 Reasons to Use Facebook's Power Editor by Jason Keath on Jan 14, 2013 Facebook Power Editor is a very powerful tool for any Facebook marketer. And yet you might hear a lot of very smart marketers ask this question. What is the Facebook Power Editor?

If your experience with Facebook ads revolves around clicking the "Boost Post" or "Get More Likes" buttons, this post is for you. If the only Facebook ad campaign you've created was through the self-serve ad tool, it's time you start playing with the big boys (and girls). Stop doing what you've been doing.

I have observed many ads being run by agencies with no real intentions. Be it A campaign to acquire new fans being targeted to fans themselves or a sponsored story being shown to each and everyone on Facebook. Such campaigns if not targeted well enough not only waste impressions but also do not drive relevant conversions.

Are you looking for a better way to manage your Facebook ads? Do you want access to new Facebook advertising features as soon as they're available? Facebook offers a powerful and often overlooked way for marketers to do amazing things with ads.

Change 1: Ad Creation Flow and Interface Polishing One first thing that you will notice when using the new power editor is the reconfiguration of how you create ads. Instead of cycling through the different steps on the left hand side, you do this from the top.