Content Jam 2013 Presentations

Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you t

Keyword Research Andy Crestodina @crestodina #contentjam

The future of content marketing, a presentation created for Content Jam

My presentation at Content Jam

Segmentation, Campaigns and Goals The Three Keys to Cracking the GA Code

You tell your story best, right? Not always. Your existing clients and customers can provide inspiration for a plethora of new and powerful content. That is, if

Marketing automation basics Overview of types of systems; how people choose Performance metrics to measure Process overview and essentials of lead scoring

Making Sense of Performance Metrics Presented By: Kate Eyler-Werve at Content Jam 2013 in Chicago.

This presentation compares Lean Startup principles to content life cycles and shows how Chicago web company Mightybytes used these concepts to build a content-d

Story Science: Engaging & Keeping Your Audience Jill Pollack ©2013 All Rights Reserved. StoryStudio Chicago Ltd.

These are the slides I presented at Wordcamp Chicago #WCCHI on June 29, 2013 and again presented at #ContentJam on October 17, 2013 about specific link building

All you want to know about email marketing from Content Jam. Content Jam is a one-day conference for people who create or curate content for the web. Experts...

All Systems Go: Build, Measure and Learn with Marketing Automation 101 Steve Susina Director of Demand Generation Services Crain Communications / Business Insur

Jodi Navta, VP Marketing and Communications www.coyote.com Content Jam 10/17/2013

Cultivating A Fanbase: How To Turn Customers Into Brand Advocates with Jill Salzman