Growth Hacking Resources

I've had the incredible privilege of interviewing over 50 of the most-gifted growth hackers working today. People like Neil Patel, the co-founder of KISSmetrics; Ivan Kirigin, who helped Dropbox grow 12x; Elliot Shmukler, who helped LinkedIn grow from 20m-200m users; and of course, Josh Elman, who led growth at Twitter during its period of massive expansion.

If you have ever taken a good look at Google Analytics, or any other analytics software for that matter, you have probably noticed that there are literally hundreds of different things you can track. From how many people are visiting, to more obscure items like their viewing platform, you are going to be awash in statistics.

The second annual Growth Hacker Conference in San Francisco, run by Gagan Biyani and Erin Turner, features some of the smartest growth hackers from the world's biggest tech companies, such as LinkedIn, Twitter, and YouTube. Collectively, the products they've worked on have acquired billions of users/customers and created loads of value for customers and investors alike.

I stopped reading Detective Comics a long time ago. I was never really into it. Mostly because I started reading comics in the '90s, and anyone who read comics in the '90s can tell you that they were terrible. Green Lantern went crazy and murdered everyone, Superman died, Batman was crippled, and Spider-Man was a clone.

In this series titled "Defining a growth hacker," I explore the meaning and practical application of growth hacking through a number of interviews with prominent growth hackers. This is the fifth and final post in the series.

Like most people who do marketing for startups, I have a love-hate relationship with the term "growth hacker." On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America.

Learn how to build sustainable user growth. What The FSCK is Growth Hacking? The Three Magic Questions Tools of the Trade UX Principals & Basics Landing Page Optimization Fixing Leaky Pipes Test, analyze, rinse, repeat Website Redesign Basics Write emails that don't suck If you don't want to miss the new articles just subscribe to email notifications below.

Startups don't often have large marketing budgets, but that shouldn't stand in the way of their growth. After working at four of them, I've compiled a list of tactics that can expedite growth in creative ways.

7 years ago, when Facebook and Twitter were just getting started, the primary magic trick to high growth rates involved creating a product that connected people to people and people to content. Back then this type of network effect gave the Mark Zuckerbergs of the world unexpected primacy over old-fashioned [...]

It's a spectacular feat. Right in front of our eyes, a group of marketers helped build billions of dollars of brand equity on products like Facebook, Twitter, AirBnb, StumbleUpon, Zynga, Dropbox, Reddit and LinkedIn. Stunningly, these brands were built without traditional advertising, brand partnerships or celebrity endorsements - in less than a decade.

SEO, content marketing and link building are all popular forms of marketing that you are already leveraging. But do you know what's really powerful that you aren't leveraging yet? It's growth hacking! If you aren't familiar with growth hacking and how you can leverage it, don't worry.

Traditional marketing, which uses mass media and messages that interrupt consumers, still works for established brands, and those with deep enough pockets to become one. However, if you are a startup, you do not have the budget or time to employ traditional marketing.You must hack growth by looking for the leverage points that can catapult your company to the next level.

I've spent the last two years learning everything I can about " growth hacking." I co-run the Growth Hackers Conference with Erin Turner, led efforts to build Udemy's user base, and consulted/advised companies like Lyft, Wedding Party, TenderTree and Sokikom. Over that time, I've worked with some amazing marketers.

What's amazing about growth hacking is that the concept is timeless. It's a marketing practice with roots back to the earliest days of entrepreneurship. That's good news. In building your growth engine, you have hundreds of years of experience to draw from. Here are some of my favorite lessons that dating back as far as 300 years ago...