9 articles: that will make your writing convert

Have you ever tried hitting a moving object, except the moving object is a millisecond glance? That's what crafting digital headlines feels like, at least for some of us. Internet surfers glide through dozens of headlines daily, stopping to click only when... Only when what? When they see how many people tweeted it?

Let me guess... You're an honest person. And when you talk to potential customers on the phone, you sound genuine, helpful, and frank. No fluff. No marketing drivel. No sleazy sales talk. You give honest advice. But what happens when you write copy for your brochure or your website?

Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money. They force readers to focus on one thing - and one thing only. To boost your email newsletter or blog subscribers ... sell more of your digital or physical product ... or dominate a keyword in search rankings ...

Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, "This product is ruining my kingdom and I want to destroy it.

The following is the first of six blog posts adapted from a speech by Cameron Uganec, HootSuite's Director of Marketing, given at the Marketo's 2013 Summit Conference in San Francisco. The session, entitled "Social Media + Storytelling = Awesomesauce," included Michael Brito of Edelman Digital and can be watched in full here.

The following is the second of six blog posts adapted from a speech by Cameron Uganec, HootSuite's Director of Marketing, given at the Marketo's 2013 Summit Conference in San Francisco. The first post, "Why Storytelling?", can be found here. The third post, "Creating Content That Gets Shared", can be found here.

The following is the third of six blog posts adapted from a speech by Cameron Uganec, HootSuite's Director of Marketing, given at the Marketo's 2013 Summit Conference in San Francisco. The first post, "Why Storytelling?", can be found here. The second post, "Back to the Future", can be found here.

The following is the fourth in a series of six blog posts adapted from a speech by Cameron Uganec, HootSuite's Director of Marketing, given at the Marketo's 2013 Summit Conference in San Francisco. The first post, "Why Storytelling?", can be found here. The second post, "Back to the Future", can be found here.

Ever noticed how some writers have an uncanny ability to toy with your emotions? Within the span of a few pages, you can go from shaking with excitement to bawling your eyes out to flying into a rage and throwing the book across the room.