Mike Wilson
Finding a good email marketing platform as a business owner is downright terrible. You have to wade through a bunch of affiliate marketing junk on Google and nobody is telling you the truth about the software. Here's the best services I've found, depending on your use case.
Audienceful is a newcomer to the Email Marketing space and my current favorite. They have a fresh take on the email editor experience, and feels like using a modern collaborative productivity tool like Notion. Deliverability has been excellent so far.
Are you a flower shop in rural Alabama? This is the tool for you. It's cheesy and old school, but dummy proof for clients who are older and non-technical.
If you're a journalist or writer looking to sell paid newsletter subscriptions, this is the platform I'd use. However, I would not actually recommend trying to do this. Unless you have a large existing audience on another platform, you're going to be trapped in the so-called "creator economy" race-to-the-bottom and most likely give up. The amount of grinding you'd have to do to start from zero these days is not worth it.
If you have a Shopify store, you've probably heard of Klayvio. Generally, using the tool is big pain, but they do have great analytics and super easy plug-and-play forms/sequences that are well suited to ecommerce. It's expensive, but the default in ecomm now for a reason.
Mailchimp is the tried and true tool but its feeling super outdated and bloated these days. Especially after they got sold to Intuit and started raising prices. I wouldn't really recommend them these days but no list would be complete with mentioning them near the top.
