Content marketing

by Joe Pulizzi, CEO, Content Marketing Institute A mission statement is a company's reason for existence. It's why the organization does what it does. Southwest Airlines' mission statement has always been to democratize the travel experience. The mission statement for CVS is to be the easiest pharmacy retailer for customers to use.

Content marketing-telling stories and sharing helpful, relevant information-plays a key role in building your personal brand. Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer's corporate brand, is equally important.

As content marketing continues to move past the early-adoption phase, I am noticing more and more companies start to take it seriously. But there are many common missteps. To better understand what not to do, I spoke to Joe Pulizzi, founder of Inc.

Stories are nothing new. They've been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in an [...]

As content marketing continues to move past the early-adoption phase, I am noticing more and more companies start to take it seriously. But there are many common missteps. To better understand what not to do, I spoke to Joe Pulizzi, founder of Inc.

Stories are nothing new. They've been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in an [...]

When we first launched the Content Marketing Institute (CMI) back in 2007, we had little more than two nickels to rub together. Today, the site averages 130,00 unique visitors per month, almost 300,000 page views, and more than 50,000 email newsletter subscribers (both daily and weekly).