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Updated by Nick Kellet on Nov 13, 2015
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Nick Kellet Nick Kellet
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7 Storytelling Tips to Turn Customers Into Heroes

Source: http://blog.list.ly/2013/10/02/customers-hero-story/

8

Provide a Roadmap for the Customer Journey

Provide a Roadmap for the Customer Journey

Light the road ahead. Break down their journey into steps. Let them celebrate at each milestone

7

Shine a light on their successes

Shine a light on their successes

Share the achievements & accomplishments of your customers

6

Connect your Customers

Connect your Customers

Introduce people who are sharing the same journey (or have already travelled the same path)

5

Ask Your Customers Questions

Ask Your Customers Questions

Learn what they need and respond

4

Simplify your product to be more helpful

Simplify your product to be more helpful

Let people achieve more with less. Improve your onboarding process

3

Empower your Customers to Self-Help

Empower your Customers to Self-Help

Time pressured or lazy? It does not matter. Let your product(s) come to the rescue

2

Give Your Customers Feedback

Give Your Customers Feedback

Give both congratulatory and corrective feedback