Michael Cottam
My collection of my favorite little-known SEO tools you might have never heard of. Most of these are from people I have known for years in the SEO industry, have spoken at conferences with, etc.
Brilliant tool by Mike King of iPullRank. Analyzes your content and tells you how relevant it is for a given keyword.
Local Falcon is an amazing local rank tracker to show how your location ranks in Google Maps and the 3-pack.
This free tool helps you track the evolution of Google click-through rates for organic listings, by position.
Through work I've done for a number of clients, I've run across negative SEO attacks many times. This is my set of domains to always disavow - updated daily.
Generate easily the hreflang annotations following Google's specifications for your pages by using the hreflang tags generator tool.
A Schema.org structured data generator that supports the creation of JSON-LD markups. Including all of the required item properties and more. Built by my friend Max Prin, here in Bend, Oregon.
Optimize your on page SEO for a given search term. The tool does this by identifying keywords that top-ranking pages for that term have that your page doesn't have.
TripleChecker is an automated service for catching spelling errors, grammatical errors, broken links, and other errors on your website. I really like the interface--the report links to the page on your site with the issue, and outlines what the correction should be, whether it's a typo, grammar, broken link, etc. All for $14.99 a month (covers up to 1000 pages to be scanned monthly).
Edit, test and visualise your JSON-LD and Microdata based structured data. Check your compliance with Schema.org. Much more robust than the standard validator from schema.org.
I specialize in technical organic search engine optimization (SEO). In my spare time, I like riding motorcycles, working on/driving collector cars, travel, scuba, hunting, fishing, and photography.
