Listly by Nick Kellet
The Internet is ever evolving. It is no longer just a series of pages that are linked together. It is no longer a place where we "surf the web." It's rich, dynamic, and engaging. Today, we're using applications. The same applications that could be...
ZDNet article: Startups' number one rule: Don't raise money http://www.zdnet.com/startups-number-one-rule-dont-raise-money-7000015036/ The ZDNet article above raises a few really interesting points: 1) That startup entrepreneurs should hang on to their equity with an iron grip, unless they really NEED funding. 2) Too much money can be a bad thing!
Measuring brand effectiveness with clicks reminds me of so many other well-known fallacies: Home prices will always continue to skyrocket, nuclear energy is relatively safe, and one can quit smoking in a day. Likewise, advertisers seem to keep convincing themselves that clicks are a good measure of online branding.
CPMs are the default standard for buying display, and paid search ads get measured in clicks. But when it comes to valuing a social-media sponsorship, "advertorial" content on a magazine site or even a virtual-world campaign, .
Some pretty shocking stats about the effectiveness of display advertising.
5 years at Gartner Andrew Frank Research VP 30 years IT industry Andrew Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation and other business goals. Andrew also specializes in marketing and advertising technology and business trends ...
To listen to the Facebook (FB) earnings call last week, you would have thought that the management team passionately cares about their users' experience and the care and feeding of their advertising clients.
Will Passion be the Metric of the Future? It's an interesting question. Passion is a wonderful notion, but how do you measure it? Today we are defined by our passions. Passions determine how we spend our time. Passion influences every conscious and subconscious choice. Passion is something you'll fight for, something you won't give up.
In the online world, user engagement refers to the quality of the user experience that emphasizes the positive aspects of the interaction with a web application
For many of us that own blogs and generate excellent relatable content, engagement seems to linger just beyond our reach. We write well, there's praise, tweets, shares, +1′s - but just how much of your content is being read? Going beyond the search and keyword into how those keywords bring the visitor into content they [...]
It's one thing to have 100,000 or 1 million fans. But it's an entirely different thing to report to management that you have 100,000 or 1 million engaged fans or followers. Having this level of understanding is important because it gives context to what your audience size means and how your programs are performing.
Are visitors to your blog really engaged in your content? Is your 'bounce' rate an accurate reflection of how engaging your blog is? In this article we outline some statistics you should consider monitoring to understand how engaging your blog is. 1.
I've been chewing on this idea lately. Maybe it's because of WOMM-U in Miami last week or maybe it's the conversations we've been having with marketers on the brand side of things. But both the terms "participation" and "engagement" are being throw around a lot these days.
Alex in Stanley Kubrick's A Clockwork Orange For the last 10 years, media watchers and content creators have been talking about how consumers are time-poor, and advertisers have to fight that much harder to get the attention of consumers. And yet media is not sold based on how much time people spend engaging with the content.
An in-depth look at the debate over web analytics over at Computerworld has concluded that page views are dead (although we track them assiduously at GigaOM), and like heirs squabbling over an inheritance, startups are fighting to define the page view's successor: engagement. The story mentions Israeli startup Nuconomy, which measures engagement by tracking things...
In my last post, I discussed audience measurement - unique visitors, page views, time spent on site, and impressions - and why I believe time spent on site is not, contrary to what some are saying in the trade press, the best metric for measurement.
Most often marketers would just pop up this question: What is the best web analytics tool in the market? Of course, the answer for this depends on what you want. There are some marketers that would want to have graphical displays while others would just like it without all these graphical displays.
Top early-stage venture-capital firm Andreessen Horowitz is sooo over traditional audience metrics.The firm, also known as A16Z, is not impressed by a startup's monthly pageview or unique-visitor count anymore. It doesn't particularly care about the number of downloads an app has either. So A16Z wants to end 'bullshit metrics."
Duration: 10' 37" Intro Robin Good: Hi everyone, this is Robin Good from Rome, Italy, and today I'm talking to Todd Vernon, CEO of Lijit. Is that the correct pronunciation Todd? Todd Vernon: That's pretty close. It's Lijit (emphasis on the second ' i'). Like too legit to quit.
The presentation describes best practices that will guide you in mapping business goals to the data provided from web analytics tools, such as Google Analytics,
Seeking stats for 2009? They are being compiled on this updated post. Stats on social networks are important, but I'm going to need your help in creating a community archive, can you submit stats as you find them?
The definition of an "engaged user" varies from product to product. For a to-do app an engaged user should be logging in every day to add and complete items whereas for an invoicing app an engaged user might only log in once per month. There is no consistent quantifiable definition of engagement across different products.
Startup founders and angel investors are always trying to determine how to effectively measure traction. You need to find the right metrics and you need to try and weigh the significance of each metric. It can be difficult to do - after all... | Justin Benson | CEO @Spreedly