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Updated by Doug Levy on Jun 19, 2014
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Top things learned at #IFBC 2013

Here are top tips from speakers and attendees at the 2013 International Food Bloggers Conference in Seattle. For more info, go to foodista.com.

Source: http://foodista.com/ifbc2013

8

Headlines: think like a newspaper editor

Headlines: think like a newspaper editor

Make sure every word will mean something to your readers. Don't include "Aunt Melba" in hed if she isn't widely known.

1

Photos: Protect your images by publishing in 72dpi

Photos: Protect your images by publishing in 72dpi

Watermarks ruin how food images look. Publish in 72dpi so that they can't be lifted and used in print. (via @AndrewScrivani)

Outsource when you can: Hire hourly workers via oDesk.com

oDesk is where the world goes to work! We are the world's largest online workplace, where savvy businesses hire, manage, and pay an on-demand workforce of talented freelancers.

9

Create daily habits for your readers

Create daily habits for your readers

e.g., Meatless Monday, Wine Wednesday, etc.

Use Google AdWords and Analytics to refine tags and identify trends

And synonyms (e.g., "aubergine" for "eggplant")

6

Continuously repurpose content

Continuously repurpose content

Spot a trending topic? Find your five most relevant posts and promote them.

Use frozen proteins for tartare

Important step to prevent bacteria or other foodborne illness risks. Credit: Chef John @FoodWishes
Most important with salmon because it lives in both fresh water and salt water.
Thanks @katemcdermott for link to excellent reference from Gourmet.com.

4

Omit "mashed" or other descriptors for accompaniments

Omit "mashed" or other descriptors for accompaniments

If you just write "Yukon Gold Potatoes," you're OK if you don't have time to mash them. via @FoodWishes

Photos: Fill the frame with appeal

You want people to respond emotionally to a food picture, says @AndrewScrivani

2

Photos: Shoot both horizontal and vertical

Photos: Shoot both horizontal and vertical

Best to know the layout before you shoot, but having both in case you need it later is worth doing. Composition for horizontal (typical web format) is different from vertical (tabloid, some books and other print publications.) via @AndrewScrivani.