I think Epic Content Marketing is a tremendous marketing reference guide and resource wrapped up in a great story. It's the kind of book you read once and reference 100 times. Epic Content Marketing is for the content marketing cynic and skeptic as well as the marketer looking to embrace and use Content Marketing for their business.
When many entrepreneurs hear the term " content marketing," they immediately dismiss it as something only large companies do: Red Bull with their Red Bulletin magazine, software giants with an army of in-house and freelance content writers to churn out white papers, case studies, and blog posts.
Epic content marketing: putting the WHY of content marketing before the WHAT. Joe Pulizzi, who coined the term content marketing, soon releases his latest book, "Epic Content Marketing". To give a preview and promote it, Pulizzi, uploaded a free chapter of the book on SlideShare. The title of the chapter: 'The Content Marketing Mission Statement'.
Content marketing-telling stories and sharing helpful, relevant information-plays a key role in building your personal brand. Although branding is usually discussed in terms of behavior, the quality of the content you prepare for building your personal brand, or the building your employer's corporate brand, is equally important.
As content marketing continues to move past the early-adoption phase, I am noticing more and more companies start to take it seriously. But there are many common missteps. To better understand what not to do, I spoke to Joe Pulizzi, founder of Inc.
ExactTarget interviews Joe Pulizzi on “epic” content, brand transparency, content strategy for companies of any size, and the brands that are doing it right.
by Joe Pulizzi, CEO, Content Marketing Institute A mission statement is a company's reason for existence. It's why the organization does what it does. Southwest Airlines' mission statement has always been to democratize the travel experience. The mission statement for CVS is to be the easiest pharmacy retailer for customers to use.
Have you heard the term Content Marketing being thrown around online and in your marketing department lately? Content marketing is the new darling trend in the marketing industry that's defined as a business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving customer action.
Published on Marketo's blog, Joe shares 31 ideas and thoughts that will make an immediate impact on your content marketing.
The following is an excerpt from Joe Pulizzi's new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). We also had the opportunity to interview Joe, and following this excerpt is the exclusive Q&A between Joe and Jay Baer.
Greg Elwell, host of the B2B Inbound Expert Interviews Podcast interviews Joe Pulizzi on Telling a Different Story with Epic Content Marketing.
In 1895 John Deere launched The Furrow to educate farmers about new technology -- and more than a century later, it's the largest-circulation magazine in its category. The tractor maker was onto something, according to Joe Pulizzi's Epic Content Marketing. Customers want to be taught, not sold.
In this episode, Bryan speaks with Joe Pulizzi, Content Marketing Evangelist, Speaker, Coach, Entrepreneur. Topics of discussion include Defining Content Marketing, Getting Started in Content Marketing, Convincing Execs that Content Marketing is Worth It, Favorite Content Marketing Campaign, Are Brands Becoming Publishers/How Will The Media Respond?, Shared Economy, Writing Process
How to Be Epic With Your Content Marketing Posted by Sarah Mitchell on 17 September 2013 | 0 Comments Tags: Content Marketing On the way home from Content Marketing World last week I had a 12-hour layover in the Dallas airport.
Stories are nothing new. They've been around for as long as we have. The earliest humans gathered around the campfire and figured out that effective storytelling was the best way to pass on the information that was vital for survival. They knew that truly connecting with their audience in an emotional way was a matter of life and death.
In January, we brought you The Most anticipated Internet Business Book Releases of 2013 for the first half of the year. The post includes instructions for searching Amazon for upcoming releases to pre-order, allowing us to get our hands on the latest information before it becomes obsolete.
The old saying "build it and they will come" no longer applies to today's businesses. These days, there are just way too many options that consumers have in any given vertical. It doesn't matter what you're selling or how great it is, if no one ever finds out about it, all your hard work and effort as an entrepreneur will go down the drain.
Approaches to shape your Content Marketing in 2014 1,700 of the great and the good of the content marketing world gathered in Cleveland, Ohio last week to make the case for content marketing. These are the main insights I took from the event.
Did you know that 94% of small businesses (less than 99 employees) use some form of content marketing to grow their businesses? That's a staggering number, and almost hard to believe. But it's true. Yes, nearly every small business out there is creating blogs, articles, eBooks, white papers, newsletters and more to try to attract and retain customers.
Summary: Advertising is not dead, but content marketing is the driver that leading companies now use to capture the hearts and minds of their customers, according to Joe Pulizzi in his book Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.
It's like the brains of the world converged, had a meeting and decided to overwhelm us with a mass amount of brand new books to get our brains frothing. This is, without question, a tough time to figure out which brand new business book you should start with.
In 2013, content marketing as a term surpassed every other industry phrase as a percentage of Google searches. Who better to talk about the rise of custom publishing and targetted infotainment than Joe Pulizzi, author, speaker, entrepreneur and the poster boy for content marketing?
People often (okay, sometimes) ask me, "I'm beginning from scratch. How can I get started with content marketing?" Well, as of today, you can start with a book that's fresh off the presses: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less Joe's the lead dog for the leading authority on content, the Content Marketing Institute, and the founder of the field's biggest and best live event, Content Marketing World.
Podcast: Play in new window | Download What does it take to be an Entrepreneur? Join us as Joe shares his Entrepreneurial mindset and an inside glance at his journey to becoming a successful Entrepreneur. Joe is one of the world's leading experts on content marketing.