Contentmarketing

By Michele Linn published August 5, 2011 One of the things that can help most with content marketing is templates - those step-by-step guides that walk you through how to do something. Luckily, our CMI contributors like to share their expertise and documents. Here are 10 templates that every content marketer can use.

By Barbra Gago published April 13, 2011 Are you developing buyer personas for your B2B content marketing efforts? A number of CMI contributors have tackled the topic of personas because it's one of the most important things you can do.

By Barbra Gago published April 21, 2011 A lot of B2B marketers talk about the need for content mapping. In short, this is the process of identifying what information each of your personas needs throughout the buying process. It's time-consuming, but not difficult when you follow the steps below.

By Joe Pulizzi published October 14, 2011 Yesterday, Robert Rose and I held a workshop at Openview Venture Partners' headquarters in Boston. The workshop was based on our new book, Managing Content Marketing. The most compelling part of the workshop (at least according to the participants) was the topic of developing a content marketing team within the marketing department.

By Michele Linn published August 16, 2010 As a content marketer, you have no doubt heard that marketers need to "think like publishers," but how exactly does that translate into action? (If you are asking yourself this question, read Jeremy Victor's fantastic post on this very topic.)

By Clare McDermott published June 19, 2012 Earlier today, Ann Meany provided suggestions on how you can get the best work from your freelance writer. This is great advice if you are hiring writers, but I know many of our readers are freelancers and content creators.

By Gina Balarin published April 21, 2013 Content marketing, what it's for, and how it works, is becoming part of the business psyche. But, as this recent blog on how to survive the disillusionment of content marketing points out, one could argue that content marketers are almost becoming a victim of their own successes.

By Mark Sherbin published March 31, 2013 Many of us have cobbled tech solutions together to form the backbone of our marketing. Buying a single, comprehensive suite would make everything work together - but does such a thing exist? The answer to that question is complicated.

By Roger C. Parker published October 8, 2012 If your content isn't being designed for easy readability (the measure of how easy it is for prospects to read the words in your message), it could be what's standing between you and content marketing success.

By Brody Dorland published July 26, 2011 Over the years of developing websites for clients, I've learned that the age-old adage, "If you want it done right, you gotta do it yourself," can be a two-way street. Of course, there are companies out there that have great web writers internally, but most don't.

By Ahava Leibtag published April 5, 2011 "Every day, there is more and more to manage and get right and learn." Who said that? It's definitely someone in content marketing, web strategy or digital communications, right? Don't we all feel that way?

By Roger C. Parker published December 5, 2012 Before writing, promoting, and publishing your next book, eBook, or content marketing premium (i.e., a report, SlideShare presentation, video, white paper, etc.), take a moment to make sure you've chosen the best possible title.

By Mike Murray published January 28, 2013 Some content marketers play fast and loose with keyword selection for natural search engine rankings. They shirk proper research and analysis, or merely take wild stabs at whether a keyword phrase is worth pursuing in the first place.

By Heidi Cohen published August 14, 2012 What content creator hasn't hit "submit" without taking that extra couple of minutes to check over what is about to publish? While it's understandable (particularly when you are under the gun with a looming deadline), luck often dictates that the one time you don't stop to give your piece the once-over will be the time it contains a glaring error.

By Michele Linn published May 21, 2012 One of our recent posts, 3 Tips for Increasing Your Content Productivity, had a lot of interest and comments. As the author, Roger Parker, aptly states, "Under the right circumstances, many professionals are capable of preparing great content for blogs, books, and online sign-up incentives.

By Brody Dorland published May 4, 2012 It looks like a few people found some value in my post from last year, " 12 Things to Do After You've Written a New Blog Post." Well, one or two new things have been launched on the "interwebs" since March of 2011, so I thought it might be time for an update.

By Sarah Mitchell published March 2, 2011 Localization is a topic frequently on my mind. As the Australian editor of the Chief Content Officer (CCO) magazine I've been part of a team working on the inaugural issue. It's been an eye-opening experience for a bunch of seasoned content professionals.

By Roger C. Parker published June 6, 2012 As 2012's halfway point approaches, I'd like to share a simple, seven-step checklist to help you evaluate your 2012 content marketing success. Granted, many large firms, and those who serve them, already have content marketing monitoring and tracking systems in place.

Guest post from Angie Schottmuller, an interactive Jedi, e-commerce expert, and multi-channel strategist at Interactive Artisan. What makes online content great? Is there a tangible metric, or is it purely subjective? I think it comes down to relevance. The more relevant the content appears, the more magnetic it becomes.

By Joe Pulizzi published August 10, 2011 After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible. What is the Content Marketing Playbook?

By Joe Pulizzi published October 6, 2012 In the dining room of our house, there is a mission statement on the wall. I refer to it often. So do my two boys, now ages nine and 11. The mission statement is our family purpose. It's what we strive to be today and into the future.

By Joe Griffin published February 6, 2013 The essence of content marketing is creating valuable content to pull and convert customers toward a product or service. You're informing, entertaining, and educating through engaging and optimized web content, eBooks, white papers, infographics, video, and blog posts so that they recognize, like, and trust your brand enough to do business with you.

By Patricia Redsicker published March 16, 2011 "If people aren't talking about you, they're not talking about you for a reason. And the reason isn't that they dislike you. They're not talking about you because you're boring."

By Joe Pulizzi published March 27, 2013 This post was co-written by CMI's Strategist in Residence, Robert Rose. Regardless of whether you are exploring the feasibility of content marketing or have already developed a cohesive strategy, you probably want to better understand the precise forms of content that your specific audience wants to connect with.

The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations. This Look Book is meant to get your creative juices flowing and inspire you on how to use curation in your current marketing mix.